{
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  "docSlug": "jarvis-amplitude-seed-pitch-deck",
  "documentTitle": "Amplitude Seed Pitch Deck",
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  "pageNumber": 12,
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  "slideType": "market_sizing",
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  "density": "dense",
  "nDataPoints": 12,
  "notes": "KPCB slide deck, likely from Mary Meeker's Internet Trends.",
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      "kind": "callout",
      "text": "Global Smartphone + Tablet Shipments Exceeded PCs in Q4:10",
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      "kind": "callout",
      "text": "Mobile Monetization Growing Rapidly (67% Apps, 33% Ads)",
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      "text": "Global Unit Shipments of Desktop PCs + Notebook PCs vs. Smartphones + Tablets, 2005-2015E",
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      "text": "Global Mobile App + Advertising Revenue, 2008 vs. 2012E",
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      "kind": "paragraph",
      "text": "Analytics is even more important on mobile than on web - a greater fraction of revenue is direct than through ads",
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      "kind": "title",
      "text": "Mobile Growth",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
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      "evidence": "Page 12 presents market sizing information",
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      "evidence": "The traction section on page 7 and market sizing on page 12 present opportunities for growth",
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      "objective": "What are the opportunities for growth?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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