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      "text": "Traditional plan administrators and custodians treat alternatives like they once treated options, restricting an estimated 150 million US retirement accounts to custodian-approved registered securities. This, as well as a confusing and expensive DIY investment process, keep barriers to entry artificially high. The result: Alternatives currently comprise less than 2% of retirement savings. Given market inefficiencies, the private market holds unique potential for better, and more consistent, returns.",
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