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  "documentTitle": "Alan Pitch Deck series d 1",
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  "notes": "The slide highlights a specific regulatory/market constraint (October 31st cancellation deadline) driving the seasonality.",
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      "text": "Brand awareness campaign billboards: September-October, Paris underground and Ile-de-France RATP network.",
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      "text": "Facebook & Linkedin ads campaign + retargeting: First results were not super effective on online, we need to iterate",
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      "text": "Sales Strategy: Sales seem necessary for 20+ employees companies and we are going to set-up a team dedicated to those targets",
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      "text": "Almost all companies with a legacy insurance contract have to cancel it before October 31st for a new contract starting on January 1st",
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