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      "text": "Our primary focus so far has been on the mid-market (50-1000 employees). We'll continue with that focus and invest in going further upmarket where companies truly value comprehensive software solutions that solve their problems and will pay good money for it. The mid-market is highly underserved at the moment and there is a clear opportunity to create the category leader that consolidates all non-payroll spending in a company.",
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      "text": "The trend of building globally distributed teams has been accelerating over the last few years, but the pandemic brought it forward by 10 years. Companies at every stage of growth are now hiring around the world, which means the spend management problem is global. If dealing with 5-6 systems to manage spend in the US is hard, adding 2-3 additional systems per international entity and meeting the needs of a distributed workforce is a big challenge for finance and accounting teams. It's a huge opportunity to deliver a single global platform to manage every dollar spent by a business across currencies and locations. We have all the building blocks in place and will be delivering this to our customers by the end of 2021.",
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