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  "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
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      "text": "Their report argues that meat alternatives will primarily disrupt the first two sections of the conventional meat value chain, since FMCG and retailers may not be impacted by changes in customer behavior.",
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      "text": "According to the Food and Agriculture Organization of the United Nations, the world's total livestock population was estimated at 30.3 billion animals in 2017, with chickens (22.8 billion), cattle (1.5 billion), sheep (1.2 billion), ducks (1.2 billion), goats (1 billion) and pigs (1 billion) leading the pack.",
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      "text": "The alternative meat market is expected to grow from $4.6 billion in 2018 to $140 billion ten years from now by capturing up to 10% of the total meat market.",
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      "text": "A.T. Kearney estimates that the total meat value chain, excluding fish, is worth $1.9 trillion spanning three main segments: 1) producing feed ($600 billion); 2) producing meat ($400 billion); and 3) wholesale and retail ($900 billion).",
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