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  "docSlug": "jarvis-agfunder-alternative-protein-white-paper-flat-and-small",
  "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
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  "notes": "The slide highlights the shift toward alternative animal products, termed 'second domestication'.",
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      "text": "Total animal products market size 2018 vs 2025",
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      "text": "Animal-derived products are used in a variety of industries: from food to textile to cosmetics to pharmaceuticals. Aggregating the market sizes of these different products, we estimate that the animal products market was worth $2.17 trillion in 2018.",
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      "text": "Since conventional animal agriculture may no longer be sufficient to meet future demand, there are new opportunities for startups culturing meat or creating alternative animal products from plant-based ingredients.",
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      "text": "Figure 4. The total animal products industry was valued at $2.17 trillion in 2018 and is expected to grow to $2.96 trillion by 2025. Source: AgFunder analysis...",
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      "text": "2. The Market Opportunity",
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      "text": "2.1. Total Market Size",
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