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  "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
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  "notes": "The slide uses two distinct chart types: a stacked area chart for historical global consumption and grouped bar charts for regional per capita projections.",
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        "h": 0.31,
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      "kind": "chart",
      "text": "Figure 2. Global meat demand growth 1960-2020.",
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      "text": "Figure 3. Per capita consumption of livestock products by region.",
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      "text": "Poultry, Farmed Fish, Wild Fish, Pork, Beef, Sheep / Goat",
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      "text": "Driven by population growth and a growing middle class, overall global meat consumption has more than doubled from 1960 to 2019 (Figure 2). In 1964-1966, global per capita consumption was 24.2kg for meat and 73.9kg for milk. Three decades later, demand grew to 36.4kg (meat) and 78.1kg (milk) from 1997 to 1999. By 2030, per capita demand is projected to grow to 45.3kg for meat and 89.5kg for milk (Figure 3).",
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      "evidence": "The deck follows the golden circle loop by presenting the why (investment case), what (market opportunity), and how (investment strategy) of alternative protein investments.",
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