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  "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
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  "notes": "Includes a visual comparison of Lightlife product branding evolution (meatless vs plant-based).",
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      "text": "Figure 14. After years of selling their “Smart Dogs” as “veggie” hot dogs, Lightlife is now selling them as “Plant-based” hot dogs. Interestingly, the word “meatless” was also removed.",
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      "text": "Since no cultured meat product has yet been commercialized, actual public acceptance remains untested. In 2018, a review article of studies relating to consumer acceptance of cultured meat suggested that there is strong reason to believe that most consumers are willing to try cultured meat. Similarly, a 2019 study reported that the majority of American (76.4%), Chinese (93.3%) and Indian (89.3%) respondents would likely purchase cultured meat. However, only a fraction (5-11%) of people see themselves choosing cultured meat over other options.",
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      "text": "While the public sees benefits in cultured meat when it comes to animal welfare, the environment and food security, the most common objections were related to concerns about safety, taste and price. Assuming that startups in the field achieve their main goal of creating tasty and reasonably priced products, the main concern will be around perceived safety. However, if we look at another biotechnological advance that manipulates biological organisms with improved outcomes for both the environment and food sustainability—GMOs—perceived safety may not match scientific evidence. Since the commercial approval of the first GMO in 1996, GMO plantings have increased 113-fold. In some countries like the US, India, Brazil, Argentina and Canada, adoption rates of major genetically modified crops are near 100%. Given these points, if cultured meat follows a similar path, we believe that its market potential holds great promise.",
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      "text": "7.3.1.2 Cultured meat",
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