{
  "docId": "019f6b8e-ea19-71ee-9436-2dc684c6727e",
  "docSlug": "jarvis-agfunder-alternative-protein-white-paper-flat-and-small",
  "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
  "authorId": "agfunder-alternative-protein-white-paper-flat-and-small",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 19,
  "pageCount": 42,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "context",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "This slide acts as a transition between investment strategy and product category analysis.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019f6b8e-ea19-71ee-9436-2dc684c6727e/19",
  "deckHref": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e",
  "deckJsonHref": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e.json",
  "deckAnchorHref": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.3,
        "x": 0.1,
        "y": 0.21
      },
      "kind": "list",
      "text": "Cell culture media; Bioreactors; Scaffolding; Seed genetics and high protein crops; Other relevant biotech",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0b53c07-b326-4899-ba50-184ebd010bf5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.08,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "The emerging alternative protein industry has multiple technological hurdles and challenges, especially when it comes to scale up and costs. This creates new opportunities for B2B startups.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37cc77b7-8b04-434d-a474-7fe693351726",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.08,
        "y": 0.49
      },
      "kind": "paragraph",
      "text": "While plant-based meat replacements have been available for years, they've failed to conquer meat lovers. Now a new generation of startups is developing plant-based products that appeal to the broader market by imitating the taste, texture and appearance of conventional meat.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d576241-d1fe-40c5-9f17-0a4e32c80188",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.85,
        "x": 0.08,
        "y": 0.61
      },
      "kind": "paragraph",
      "text": "Plant-based meat analogs have existed for centuries... [historical context]... everything changed when Impossible Foods and Beyond Meat entered the scene.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e823588d-0f71-4e54-9cc5-35b15ed866ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.12,
        "y": 0.45
      },
      "kind": "title",
      "text": "5.1.1 Plant-based meat",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "218d2ac3-cf31-4cc1-aa17-d0f9f2507dcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.08,
        "y": 0.36
      },
      "kind": "title",
      "text": "5. The Products",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e105bb5-9341-49fa-9c9c-e365fae796ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.08,
        "y": 0.07
      },
      "kind": "title",
      "text": "4.3. Picks and Shovels (target portfolio proportion: 10%)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9ab95a4-f764-4dc7-8408-6a052a0a7209",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.08,
        "y": 0.41
      },
      "kind": "title",
      "text": "5.1. Plant-Based Products",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f95515b9-71cd-4916-9a32-a71b42b888cb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "e5a96ba7-8acf-474d-b945-1fe3d2e7c4b9",
      "evidence": "Millennials and Gen Zers are shaping the future of the market by demanding more animal product alternatives than their predecessors.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 15,
      "beatId": "be894e59-3ce1-4d8a-ada8-ab902a601a86",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the challenges and risks associated with investing in alternative proteins.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 24,
      "from": 16,
      "beatId": "e041e878-8700-45a6-97cc-2aafc19f62de",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck offers a solution through investment strategies in plant-based and cellular agriculture.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5cee9c0b-3022-40db-9e78-9fc142008d5e",
      "evidence": "The deck follows the golden circle loop by presenting the why (investment case), what (market opportunity), and how (investment strategy) of alternative protein investments.",
      "position": 0,
      "objective": "To understand the why, what, and how of investing in alternative proteins",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}