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      "text": "Meat, Seafood, Eggs, Dairy products, Pet Food, Leather/Biomaterials, Other animal products with significant market sizes",
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      "text": "The primary challenge investing in the plant-based product category is to identify startups with enough protective IP beyond brand to provide a defensible moat.",
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      "text": "In cellular agriculture, animal products are made using cell cultures. Because their technological underpinnings provide a greater IP protection, we expect cellular agriculture to account for much of our portfolio.",
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      "text": "While plant-based animal alternatives have been available on the market for decades, they were primarily focused on niche segments. Today, a new generation of startups is reverse-engineering animal products to mimic functional properties.",
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