{
  "docId": "019f6b8e-ea19-71ee-9436-2dc684c6727e",
  "docSlug": "jarvis-agfunder-alternative-protein-white-paper-flat-and-small",
  "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
  "authorId": "agfunder-alternative-protein-white-paper-flat-and-small",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 16,
  "pageCount": 42,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide contains a chart comparing plant-based meat consumption frequency between millennials with and without kids, and a section detailing the investment thesis for the New Carnivore Fund.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8e-ea19-71ee-9436-2dc684c6727e/16",
  "deckHref": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e",
  "deckJsonHref": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e.json",
  "deckAnchorHref": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.31,
        "w": 0.73,
        "x": 0.135,
        "y": 0.278
      },
      "kind": "chart",
      "text": "FREQUENCY OF CONSUMPTION OF PLANT-BASED MEAT AMONGST MILLENNIALS",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cafac5b-9a36-4de8-bfa7-7983717fcd5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.73,
        "x": 0.135,
        "y": 0.775
      },
      "kind": "paragraph",
      "text": "AgFunder’s New Carnivore Fund will invest across the entire alternative protein landscape with a special focus on startups that are technology-driven with a smart go-to-market strategy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4938ee5c-c587-48b6-936b-5567824b2ecf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.73,
        "x": 0.135,
        "y": 0.09
      },
      "kind": "paragraph",
      "text": "Lastly, millennials are also shaping the next generation of consumers, a.k.a. Generation Alpha (born after 2010). Unlike previous generations, Millennial parents are more focused on teaching their children about the relationship between food and the environment.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e025260-3b34-4873-b4bb-50e595f97a57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.73,
        "x": 0.135,
        "y": 0.675
      },
      "kind": "paragraph",
      "text": "Our New Carnivore Fund will invest in alternative protein startups including plant-based alternatives, cellular agriculture, and the picks-and-shovels that will enable the industry.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96523d03-1386-4339-84c4-9ef591cb88e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.22,
        "x": 0.088,
        "y": 0.622
      },
      "kind": "title",
      "text": "4. Investment Areas",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4902aeeb-0cea-4294-ae42-2d9a915e7a68",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "0cfb1518-a725-4155-a86d-486de9a4623c",
      "evidence": "FREQUENCY OF CONSUMPTION OF PLANT-BASED MEAT AMONGST MILLENNIALS",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 15,
      "beatId": "be894e59-3ce1-4d8a-ada8-ab902a601a86",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the challenges and risks associated with investing in alternative proteins.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 24,
      "from": 16,
      "beatId": "e041e878-8700-45a6-97cc-2aafc19f62de",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck offers a solution through investment strategies in plant-based and cellular agriculture.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5cee9c0b-3022-40db-9e78-9fc142008d5e",
      "evidence": "The deck follows the golden circle loop by presenting the why (investment case), what (market opportunity), and how (investment strategy) of alternative protein investments.",
      "position": 0,
      "objective": "To understand the why, what, and how of investing in alternative proteins",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}