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  "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
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  "notes": "Includes a bar chart comparing consumption frequency of plant-based meat across four generations.",
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      "text": "Figure 10. Millennials and Gen Zers are much more likely than previous generations to consume plant-based meat.",
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      "text": "American Millennials (born 1981-1996) and Gen Zers (born after 1997)—who represent over 45% of the US population—are significantly more likely than Gen Xers (born 1965-1980) and Baby Boomers (born 1946-1964) to consume plant-based meat once a month or more.",
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