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  "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
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  "notes": "Includes a chart showing the projected shift from conventional meat to cultured and plant-based alternatives by 2040.",
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      "text": "Projected meat market composition 2025-2040",
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      "text": "Figure 6. By 2040, conventional meat supply may drop by more than 33%, and meat alternatives may dominate the market. Source: A.T. Kearney.",
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      "text": "A.T. Kearney's optimistic outlook is shared by other analysts: UBS estimates that plant-based meat alone will grow from $4.6 billion to $80 billion between 2018 - 2030 and Barclays estimates that alternative meat could grab 10%—approximately $140 billion—of the total meat market by 2029.",
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      "text": "Seafood is a $163 billion global market that's projected to grow 4.3% annually to $210 billion by 2024. In 2015, 4.5 billion people relied on fish for 15% of their animal protein intake, and globally, fish consumption has more than doubled, from 9kg per capita in 1961 to 20.5kg capita in 2017.",
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      "kind": "paragraph",
      "text": "The global demand for seafood is growing fast. However, the world is experiencing major seafood safety issues and supply shortages due to overfishing and wasteful practices which could be alleviated by seafood alternatives.",
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      "text": "According to the Food and Agriculture Organization of the United Nations, 92.1% of the world's marine fish stocks were either fully exploited or overfished in 2015, up from 60.77% reported in 1975 (Figure 7). In 2018, the World Economic Forum blamed the estimated $20",
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