{
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  "docSlug": "jarvis-afrocenchix-pitch-deck",
  "documentTitle": "Afrocenchix Pitch Deck",
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  "authorName": null,
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "nDataPoints": 4,
  "notes": "The slide highlights the brand's D2C model, product lineup (6 core SKUs), pricing tiers, and educational approach.",
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  "slideHref": "/slides/019f6b8e-e9b2-70c7-9eb9-eb9854204643/3",
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  "deckAnchorHref": "/decks/019f6b8e-e9b2-70c7-9eb9-eb9854204643#slide-3",
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      "kind": "image",
      "text": "Product lineup photo",
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      "kind": "list",
      "text": "Educating customers is key. We make natural simple through: safe, effective formulations; expert content.",
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      "kind": "list",
      "text": "6 core SKUs + accessories. Currently expanding to become the one-stop shop for afro and curly hair. RRP £5.99-£15.99 travel sizes to full sized products. RRP £40-£85 full sized sets.",
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      "kind": "title",
      "text": "ENTER AFROCENCHIX: A VERTICALLY INTEGRATED D2C BRAND THAT",
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      "beatId": "03c27f8b-771e-4eb9-939d-adfb79d62fca",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
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      "evidence": "The solution on page 3",
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b11c83cf-5086-47aa-8ffc-532e145f7c46",
      "evidence": "The problem statement and solution",
      "position": 0,
      "objective": "What if we don't solve the problem?",
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      "description": "Quantify what happens if the audience does nothing"
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