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      "text": "DoorDash - 2 very difficult rounds\nZappos - debt and equity deals\nConcentrate investments in your future\nYou won't be able to cut your way to a business\nYou still have to focus on your future\nFocus on the most important and leveraged investments\nMove back from the undisciplined pursuit of more\nAirbnb cut everything and most of the product, but invested more in core hosting and longer-term stays\nZappos cut marketing but invested in customer service, selection, and engineering\nConstraints → Creativity\nPower of AND vs. Either/Or Thinking\nWhen you recognize your constraints, you can focus more on coming up with a better solution than throwing money at the problem.\nDue to lack of funding, Zappos:\nForced to grow with LTV/CAC payback on first order\nCreated its own gift card program\nCreated its own store credit program for returns\nExtended terms from merchants from net 30 to net 90 days\nFound brand marketing programs such as advertising in the shoe bins for insanely low prices",
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