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  "documentTitle": "50Folds ESOP Template v3",
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  "notes": "The slide uses a conversational tone to justify equity adjustments for promoted staff.",
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      "text": "As staff get promoted their market value increases too. Since they could potentially get a better offer it makes sense to ensure they keep up with the Jones'\nIf you're not totally convinced, think about this. You're promoting them because they rock. You want to keep those people and motivate them\nWhen making hires, you tell everyone there is lots of potential for advancement right? Well you can also sell that they get more equity if they get promoted\nSo what is this grant? When staff are promoted you issue the amount of stock necessary to get them to the market rate for their new position over what they were issued before",
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      "text": "PROMOTION OVERVIEW",
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      "kind": "title",
      "text": "PROMOTION GRANT",
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      "evidence": "The deck concludes with guidance on implementing and managing the ESOP, including assumptions, calculations, and grant guidance.",
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