{
  "docId": "019f6b8e-dba9-7643-9360-1b25d6f535e7",
  "docSlug": "jarvis-1995-the-internet-tidal-wave",
  "documentTitle": "1995 The Internet Tidal Wave",
  "authorId": "1995-the-internet-tidal-wave",
  "authorName": null,
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "1995-01-01 00:00:00",
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 2,
  "pageCount": 9,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "other",
  "function": "other",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "This is a historical internal memo from Bill Gates dated May 26, 1995.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019f6b8e-dba9-7643-9360-1b25d6f535e7/2",
  "deckHref": "/decks/019f6b8e-dba9-7643-9360-1b25d6f535e7",
  "deckJsonHref": "/decks/019f6b8e-dba9-7643-9360-1b25d6f535e7.json",
  "deckAnchorHref": "/decks/019f6b8e-dba9-7643-9360-1b25d6f535e7#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.67,
        "x": 0.14,
        "y": 0.86
      },
      "kind": "other",
      "text": "Microsoft Confidential -2- \\\\incoln_bu\\public\\web\\tw doc",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69954026-871b-41c7-bf69-1c8b83037789",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.62,
        "x": 0.19,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Another unique aspect of the Internet is that because it buys communications lines on a commodity bid basis and because it is growing so fast, it is the only \"public\" network whose economics reflect the latest advances in communications technology.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "311c38e7-a576-4a69-bbe7-350535dbeec6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.62,
        "x": 0.19,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "I think that virtually every PC will be used to connect to the Internet and that the Internet will help keep PC purchasing very healthy for many years to come.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b1bb507-b1e1-400c-8dc7-820e25c436cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.62,
        "x": 0.19,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Amazing, it is easier to find information on the Web than it is to find information on the Microsoft Corporate Network. This inversion where a public network solves a problem better than a private network is quite stunning.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66c3b1a6-bd19-4a4a-8f6d-fa8982740fc6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.62,
        "x": 0.19,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "One technical challenge facing the Internet is how to handle \"real-time\" content - specifically audio and video. The underlying technology of the Internet is a packet network which does not guarantee that data will move from one point to another at a guaranteed rate.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bde4f528-bc62-4a62-b4ac-5d997d4fe590",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.62,
        "x": 0.19,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Most important is that the Internet has bootstrapped itself as a place to publish content. It has enough users that it is benefiting from the positive feedback loop of the more users it gets, the more content it gets, and the more content it gets, the more users it gets.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfd41dec-c8c7-4a3a-a188-d37274a68c51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.19,
        "y": 0.09
      },
      "kind": "title",
      "text": "The Internet Tidal Wave",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "095337db-0e49-428c-9419-5220a498a577",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "73dce3c8-72f1-4f4d-87e1-b1fe47ca2027",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The repetitive use of 'The Internet Tidal Wave' as a title",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 1,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "554c5752-3878-40a5-bae7-d57b69c5493b",
      "evidence": "The emphasis on the urgency of the situation",
      "position": 0,
      "objective": "Why Microsoft must act now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}