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      "text": "This is what actually happened when a show got on the air: an inventor (I mean \"a writer\") had an idea. Through a series of channels (\"agents\") the inventor went to a venture capitalist (\"a studio\") and got some guidance about developing the product.",
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      "text": "Television is - quite simply - a business: with seasonal patterns, production schedules, budgets, and deliverables... just like any other business.",
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      "text": "Together they then took it to a retailer (\"network\") who agreed to front money to build a prototype (\"pilot\"), and later, based on that prototype and their extant successes and projected needs (the \"shows that they kept from last year and the ones that got cancelled\"), they decided to put the entire product line (the \"series\") on their department store windows (their \"air\").",
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      "text": "And that's the dirtiest secret of the trade: it ain't magic, it ain't alchemy, and it sure as Shinola ain't mystical. The critics may call this a \"golden age\" - and it very well may be - but it's not the work of druidic conjurers on exotic hallucinogens wresting narrative from altars of living rock.",
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      "text": "Though specific to the day-to-day workflow of television, and the issues of writing and producing episodes of a series week and week out, the following \"laws\" will seem - in principle - bafflingly simple to anyone who has worked in a professional environment, understands the need to effectively communicate to",
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      "text": "What we do is nothing more - or less - than mere hard work.. hard work that is not exclusive to any one person, but helped along by scores of competent, experienced professionals whose job security is tied to the longevity of the endeavor... hard work that can be done efficiently and thoughtfully... hard work that can be accomplished in a way that doesn't ask anyone involved to sacrifice their lives, dignity, and - sometimes - personal safety.",
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      "text": "As special and wonderful as creativity may be, it is something that can be channeled, managed, made to work on call, and sent to bed at a decent hour. Any television show - from the worst of the formulaic, to the most genre-defining, medium-transforming phenomenon - can be made on time, on budget, and without demanding that any of the employees put more time at the mine than they absolutely have to... if the showrunners simply apply basic, commonsensical management strategy to their creative process.",
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