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  "docSlug": "93655cead5dff1dd5af39e9e1a16c83f",
  "documentTitle": "Shopify | Investor Presentation Deck | 53 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
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  "pageCount": 53,
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      "kind": "chart",
      "text": "Line chart showing ecommerce penetration of retail sales from 2014 to 2024 for North America, Asia-Pacific (ex-China), Latin America, and Europe, Middle East, Africa. Values range from 2% to 16%.",
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      "text": "North America\nAsia-Pacific (ex-China)\nLatin America\nEurope, Middle East, Africa",
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      "kind": "source-note",
      "text": "Source: eMarketer, \"Retail and ecommerce Sales, by Country\" (as of December 2024)",
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      "kind": "title",
      "text": "Our core market of ecommerce still has so much runway",
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      "name": "Cost Of Inaction",
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