{
  "docId": "019de518-eb3f-72ac-a55c-6be33ec3785e",
  "docSlug": "f1993abd661f27d11b7aec87234977e2",
  "documentTitle": "Marti | Investor Presentation Deck | 28 slides",
  "authorId": "marti",
  "authorName": "Marti",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 28,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-eb3f-72ac-a55c-6be33ec3785e/9",
  "deckHref": "/decks/019de518-eb3f-72ac-a55c-6be33ec3785e",
  "deckJsonHref": "/decks/019de518-eb3f-72ac-a55c-6be33ec3785e.json",
  "deckAnchorHref": "/decks/019de518-eb3f-72ac-a55c-6be33ec3785e#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.27,
        "w": 0.46,
        "x": 0.09,
        "y": 0.258
      },
      "kind": "chart",
      "text": "Hyundai i10 46x Türkiye, Chevrolet Spark 12x U.S., Dacia Sandero 7x France, Dacia Sandero 9x U.K. Min cost of owning a new car / Min monthly wage",
      "attrs": {},
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d2f764c-0108-4762-bc9f-596f667c92c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.46,
        "x": 0.09,
        "y": 0.62
      },
      "kind": "chart",
      "text": "1.4x Istanbul, 1.0x Paris, 1.0x New York, 1.1x London Traffic congestion",
      "attrs": {},
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b458a84-db39-4530-931f-64d89c38e316",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.46,
        "x": 0.539,
        "y": 0.258
      },
      "kind": "chart",
      "text": "10 Istanbul, 17 London, 61 New York, 290 Paris # of stations per 100 sq km",
      "attrs": {},
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b33fc02-92a6-483f-b34e-97e5dfd793ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.46,
        "x": 0.539,
        "y": 0.62
      },
      "kind": "chart",
      "text": "1 Istanbul, 16 Paris, 14 New York, 11 London # of taxis per thousand people",
      "attrs": {},
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e5aedce-f32b-44b4-8b2f-8b7d6bef59dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.286,
        "x": 0.605,
        "y": 0.58
      },
      "kind": "list",
      "text": "Limited taxi penetration⁴",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43a98abe-b7f6-4da8-8cca-35fbd8bd0c04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.304,
        "x": 0.15,
        "y": 0.218
      },
      "kind": "list",
      "text": "High cost of car ownership¹",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c54c367-fe16-4a6a-8ea8-9ca60fb862ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.304,
        "x": 0.595,
        "y": 0.218
      },
      "kind": "list",
      "text": "Low metro station density³",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "556f2f9d-a89b-4b7c-b052-068521278358",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.286,
        "x": 0.168,
        "y": 0.58
      },
      "kind": "list",
      "text": "High traffic congestion²",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb3fcf37-73b6-41d6-a2c6-f19513c07f32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.855,
        "x": 0.088,
        "y": 0.949
      },
      "kind": "source-note",
      "text": "Source: Statista, OECD, TomTom, Department for Transport UK, Paris Transport, MTA New York, WorldPopulationReview, Turkstat, İstanbul Büyükşehir Belediyesi, Hyundai Turkey, Chevrolet US, Dacia UK, Dacia France, Exchange Rates UK, Salaryaftertax. Note: 1. Represents the lowest priced new car purchase cost in each country as of January, 2025. Maintenance and fuel costs are significant costs and are not included and net minimum wage salaries are used in this graph. OECD 2023 annual average minimum wage and 2023 average FX rates are used for US, UK, and France. 2025 minimum wage and 2024 year end FX rate are used for Türkiye. 2. Based on TomTom 2024 traffic index. Indexed to New York 2024 traffic congestion score. 3. Calculated with the latest data available in February 2025 at İstanbul Büyükşehir Belediyesi, Department for Transport UK, Paris Transport, MTA New York, and World Population Review 4. Both taxis and cabs and private hire vehicles are included. Assumes no private hire vehicles in Türkiye.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbdb17c9-b46a-4460-aff7-51aa4186f630",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.029,
        "w": 0.88,
        "x": 0.029,
        "y": 0.126
      },
      "kind": "title",
      "text": "Inadequate public transportation and unpleasant mobility alternatives for last mile journeys.",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d45db15c-f58a-45ed-a1af-c49f90fd3cfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.66,
        "x": 0.059,
        "y": 0.07
      },
      "kind": "title",
      "text": "... and Türkiye needs immediate mobility solutions",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35b6bdbb-3282-48ec-a46e-0054d987de5e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "10c81265-55f4-401b-bf41-676751abe334",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slide 9: Problem statement",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 10,
      "from": 8,
      "beatId": "1bab56b2-0ad4-4895-80ed-2c1c00bc469f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 8-10: Market sizing and revenue potential",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 9,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "88a2edfd-8853-4eda-8e7b-53279369d00f",
      "evidence": "Slides 9-10: Problem statement and market sizing",
      "position": 0,
      "objective": "Reveal the true potential of Marti",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 0.7,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}