{
  "docId": "019de518-e8b5-70d7-914e-c3d66baeeb34",
  "docSlug": "750ad43ad9d91393ca54489a9a2c2ab4",
  "documentTitle": "LegalZoom.com | Investor Presentation Deck | 30 slides",
  "authorId": "legalzoom-com",
  "authorName": "LegalZoom",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 30,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-e8b5-70d7-914e-c3d66baeeb34/9",
  "deckHref": "/decks/019de518-e8b5-70d7-914e-c3d66baeeb34",
  "deckJsonHref": "/decks/019de518-e8b5-70d7-914e-c3d66baeeb34.json",
  "deckAnchorHref": "/decks/019de518-e8b5-70d7-914e-c3d66baeeb34#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.243,
        "x": 0.636,
        "y": 0.687
      },
      "kind": "list",
      "text": "Intellectual Property\nContracts and Legal Forms\nBusiness Tax Returns (4)\nOther Legal Matters",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c002109-b4b8-4065-bff3-24e8c1cd9595",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.09,
        "y": 0.687
      },
      "kind": "list",
      "text": "Entity Creation\nEstate Planning",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17e7c25c-0e3c-47a0-badd-1080373eb69f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.243,
        "x": 0.363,
        "y": 0.687
      },
      "kind": "list",
      "text": "Entity Compliance\nBookkeeping\nBusiness Licenses\nBusiness Address - Virtual Mail\nForms / eSignature(3)\nInsurance / Banking / Websites (4)",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd6d2ac7-2f5a-491d-90e5-92a4798d895a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.403,
        "y": 0.326
      },
      "kind": "metric",
      "text": "$15B",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a6055a0-fb67-4530-a156-985f23168629",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.676,
        "y": 0.326
      },
      "kind": "metric",
      "text": "$23B",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ac33ed1-5a16-4e0c-82bc-7b96ef83f1bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.13,
        "y": 0.326
      },
      "kind": "metric",
      "text": "$13B",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26bc3da8-a267-465c-8c08-74350461a95a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.158,
        "x": 0.702,
        "y": 0.274
      },
      "kind": "paragraph",
      "text": "Expert Assistance",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c895c67-dd6a-4e98-9c66-c2d2c01968a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.243,
        "x": 0.09,
        "y": 0.504
      },
      "kind": "paragraph",
      "text": "The largest digital formations player, with ~9% market share(2), leveraging our capabilities for estate planning services",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1444ee04-daaf-4302-8eda-7063df1cf24c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.044,
        "w": 0.28,
        "x": 0.636,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "We offer access to experts to help handle the most complex business matters and life events",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47ac640f-524a-4df7-a626-528b9b1be4bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.189,
        "x": 0.388,
        "y": 0.274
      },
      "kind": "paragraph",
      "text": "Business Management",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49e01f3e-f5e1-4fbd-9ac8-4e16cf726130",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.044,
        "w": 0.243,
        "x": 0.363,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "During and post-business formation, we offer a set of important services to operate a business",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66171ec7-52c3-4367-a6f2-e1d90c2b7d5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.204,
        "x": 0.108,
        "y": 0.274
      },
      "kind": "paragraph",
      "text": "Life & Business Planning",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5fc021c-e948-4b96-9cf0-385a2d130b6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.858,
        "x": 0.048,
        "y": 0.944
      },
      "kind": "source-note",
      "text": "(1) Total SAM as of February 2024. U.S. Census Bureau; U.S. Small Business Administration; internal company estimates. (2) For the twelve months ended December 31, 2024. Market share reflects the number of LegalZoom business formations versus U.S. Census non-seasonally adjusted business formations over the same period. We define the number of business formations in a given period as the number of LLC, incorporation, not-for-profit, and DBA orders placed through our platform in such period. (3) Not included in Business management SAM. (4) Reflects partnership ecosystem.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39f294d3-39f7-4216-a4e6-7f03281d2f60",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.684,
        "x": 0.048,
        "y": 0.101
      },
      "kind": "title",
      "text": "Large SAM(1), significant opportunity",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27b4a962-aaf4-4758-b08e-5d330c3c4f57",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "2230976c-602d-4911-a95d-93a78c620e27",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is discussed on pages 6 and 9",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 7,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "e417141d-904d-456a-b43c-063453d741a3",
      "evidence": "The problem statement and market sizing sections provide a zoom-in view of the market opportunity",
      "position": 0,
      "objective": "What is the market opportunity for LegalZoom's services?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    },
    {
      "to": 11,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "b10f8068-5e75-4cb9-88e3-b4333762e495",
      "evidence": "The mission and key messages sections provide a golden circle view of the company's value proposition",
      "position": 1,
      "objective": "Why is LegalZoom's solution valuable?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}