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      "text": "(1) Stock-based compensation expense excludes amounts paid in cash to certain employees as part of a buyback program that concluded in 2022. (2) Includes acquisition-related expenses, restructuring expenses, legal reserves and settlements, and IPO-related costs and other transaction related expenses, as detailed in Reconciliation of Net (Loss) Income to Non-GAAP Net (Loss) Income elsewhere in the appendix. (3) Customer Acquisition Marketing is a component of both GAAP and Non-GAAP sales and marketing expense.",
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      "text": "FYE Dec 31, $K\n2022 2023 2024 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24\nCost of revenue\n$211,095 $239,263 $240,093 $47,448 $60,395 $63,749 $59,123 $55,907 $68,384 $63,609 $54,715 $53,385\nStock-based compensation (1)\n2,931 4,318 5,833 726 874 1,105 1,115 1,224 1,593 1,747 1,165 1,328\nDepreciation and amortization\n8,581 12,772 18,902 2,361 2,622 3,011 3,307 3,832 4,467 4,618 4,828 4,989\nCertain non-recurring items (2)\n— — — — — — — — — — — —\nNon-GAAP cost of revenue\n199,583 222,173 215,358 44,361 56,899 59,633 54,791 50,851 62,324 57,244 48,722 47,068\nSales and marketing\n263,884 210,872 207,684 47,920 60,150 53,525 51,071 46,126 53,753 60,130 46,287 47,514\nStock-based compensation (1)\n10,144 6,096 8,077 511 1,532 1,447 1,623 1,494 1,579 1,906 1,864 2,728\nDepreciation and amortization\n7,014 5,286 3,736 1,506 1,257 1,354 1,400 1,275 799 889 960 1,088\nCertain non-recurring items (2)\n400 — — — — — — — — — — —\nNon-GAAP sales and marketing\n246,326 199,490 195,871 45,903 57,361 50,724 48,048 43,357 51,375 57,335 43,463 43,698\nCustomer Acquisition Marketing(3)\n174,636 145,338 157,578 31,975 40,745 36,021 35,411 33,131 40,563 47,119 33,975 35,921\nTechnology and development\n70,434 83,181 89,584 18,821 19,683 19,900 21,491 22,107 23,957 25,798 23,179 16,650\nStock-based compensation (1)\n16,574 18,899 19,573 4,271 4,320 4,875 4,706 4,998 5,703 6,525 6,179 1,166\nDepreciation and amortization\n2,834 4,184 7,688 722 858 841 1,168 1,317 1,477 1,841 2,150 2,220\nCertain non-recurring items (2)\n— — — — — — — — — — — —\nNon-GAAP technology and development\n51,026 60,098 62,323 13,828 14,505 14,185 15,617 15,792 16,777 17,432 14,850 13,264\nGeneral and administrative\n116,057 106,352 108,939 27,497 26,504 26,936 25,243 27,669 23,065 26,679 28,149 31,046\nStock-based compensation (1)\n50,820 36,702 38,027 10,471 9,741 11,530 8,138 7,294 5,981 8,737 6,507 16,802\nDepreciation and amortization\n3,316 3,141 4,601 969 832 632 780 898 927 1,078 1,257 1,339\nCertain non-recurring items (2)\n2,593 6,234 6,096 — 628 107 1,247 4,252 321 425 5,917 (567)\nNon-GAAP general and administrative\n59,328 60,275 60,215 16,057 15,303 14,667 15,078 15,225 15,836 16,439 14,468 13,472",
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      "kind": "title",
      "text": "Reconciliation of GAAP expenses to non-GAAP expenses",
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