{
  "docId": "019de518-e8b5-70d7-914e-c3d66baeeb34",
  "docSlug": "750ad43ad9d91393ca54489a9a2c2ab4",
  "documentTitle": "LegalZoom.com | Investor Presentation Deck | 30 slides",
  "authorId": "legalzoom-com",
  "authorName": "LegalZoom",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 30,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "other",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 36,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-e8b5-70d7-914e-c3d66baeeb34/19",
  "deckHref": "/decks/019de518-e8b5-70d7-914e-c3d66baeeb34",
  "deckJsonHref": "/decks/019de518-e8b5-70d7-914e-c3d66baeeb34.json",
  "deckAnchorHref": "/decks/019de518-e8b5-70d7-914e-c3d66baeeb34#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.484,
        "w": 0.359,
        "x": 0.597,
        "y": 0.226
      },
      "kind": "chart",
      "text": "$246M\n72M\n175M\n2022\n$199M\n54M\n145M\n2023\n$196M\n38M\n158M\n2024\n(2%) YoY",
      "attrs": {},
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7186d07a-8580-4634-8d3c-d62c1c6c656d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.401,
        "w": 0.359,
        "x": 0.21,
        "y": 0.309
      },
      "kind": "chart",
      "text": "$46M\n14M\n32M\nQ4'22\n$43M\n10M\n33M\nQ4'23\n$44M\n8M\n36M\nQ4'24\n1% YoY",
      "attrs": {},
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "938b8720-9016-4df4-a21e-3ea5aad0ff33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.049,
        "w": 0.249,
        "x": 0.22,
        "y": 0.226
      },
      "kind": "list",
      "text": "Customer Acquisition Media \"CAM\"\nOther Sales & Marketing",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90876bd8-8c11-4949-be69-1ee32f9dc082",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.53,
        "x": 0.026,
        "y": 0.953
      },
      "kind": "source-note",
      "text": "(1) These are non-GAAP financial measures. Refer to the Appendix for a reconciliation of these measures to the most directly comparable GAAP measures.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d5c3a55-23bf-481e-ae30-0f40e79f1927",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.103,
        "w": 0.499,
        "x": 0.052,
        "y": 0.769
      },
      "kind": "table",
      "text": "Total Sales & Marketing 31% 27% 27%\nCAM 22% 21% 22%\nOther Sales & Marketing 9% 6% 5%",
      "attrs": {
        "header_cols": 1,
        "header_rows": 1
      },
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ac39eb5-22ce-448e-9b31-c6ad9e2dbb00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.103,
        "w": 0.376,
        "x": 0.58,
        "y": 0.769
      },
      "kind": "table",
      "text": "Total Sales & Marketing 40% 30% 29%\nCAM 28% 22% 23%\nOther Sales & Marketing 12% 8% 6%",
      "attrs": {
        "header_cols": 1,
        "header_rows": 1
      },
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b3ddd01-ebc8-492e-a996-8857a66272ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.302,
        "x": 0.045,
        "y": 0.09
      },
      "kind": "title",
      "text": "Sales & marketing(1)",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61c3cae9-ac2d-41a1-b7b9-2af01fcef97b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 15,
      "beatId": "76e78361-2f2f-477c-9e81-3e77076f20ab",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Financial data is presented from pages 15 to 29",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}