{
  "docId": "019de518-e834-723d-a2f8-d859c7e7cc56",
  "docSlug": "1dfb91c7acb6b2f0309c3dcc40a6f7c9",
  "documentTitle": "Klaviyo | Investor Presentation Deck | 39 slides",
  "authorId": "klaviyo",
  "authorName": "Klaviyo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 39,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "revenue_buildup",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-e834-723d-a2f8-d859c7e7cc56/26",
  "deckHref": "/decks/019de518-e834-723d-a2f8-d859c7e7cc56",
  "deckJsonHref": "/decks/019de518-e834-723d-a2f8-d859c7e7cc56.json",
  "deckAnchorHref": "/decks/019de518-e834-723d-a2f8-d859c7e7cc56#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.56,
        "x": 0.039,
        "y": 0.24
      },
      "kind": "chart",
      "text": "Non-GAAP Operating Expenses (% of Revenue) for FY23 and FY24, showing G&A, R&D, and S&M components.",
      "attrs": {
        "series": [
          "G&A",
          "R&D",
          "S&M"
        ],
        "chart_type": "stacked bar",
        "data_points": [
          {
            "G&A": "15%",
            "R&D": "20%",
            "S&M": "33%",
            "year": "FY23",
            "total": "67%"
          },
          {
            "G&A": "13%",
            "R&D": "20%",
            "S&M": "33%",
            "year": "FY24",
            "total": "65%"
          }
        ],
        "x_axis_label": "Fiscal Year",
        "y_axis_label": "% of Revenue"
      },
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "082389be-5eec-4c33-b3fd-a0ebaf1f1185",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.31,
        "x": 0.65,
        "y": 0.28
      },
      "kind": "list",
      "text": "Key drivers: Employee bonus plan implemented in 2024 drove additional costs in each line item; G&A leverage due to the release of international tax related reserves and the lapping of IPO costs; R&D held flat as we continue to invest in new products and long-term growth; S&M held flat as we continue to invest behind strong unit economics and marketing initiatives to drive growth.",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a42c94dd-8a1b-4136-8d89-99f840deaab7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.44,
        "x": 0.086,
        "y": 0.946
      },
      "kind": "source-note",
      "text": "See Appendix for Non-GAAP reconciliation. Percentages rounded for presentation purposes.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf502fc4-e256-4459-97d8-533ff28970a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.92,
        "x": 0.039,
        "y": 0.08
      },
      "kind": "title",
      "text": "Measured investments against our market opportunities",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fdfebea-845e-4951-a73b-7d39a4d5fab9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.54,
        "x": 0.1,
        "y": 0.189
      },
      "kind": "title",
      "text": "Non-GAAP Operating Expenses (% of Revenue)",
      "attrs": {},
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5773bb48-2ad5-4499-89d6-afe133d4bb5b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 6,
      "beatId": "0711f67e-f3bc-43a1-8bd9-8875fd0182f9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 6, 22-28 showcase Klaviyo's traction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 28,
      "from": 22,
      "beatId": "3e5b8645-1b4c-47bf-82fc-c0bfa73917df",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 22-28 showcase Klaviyo's financial highlights",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 22,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "fe759606-c6c6-44f5-927e-1d7725617b74",
      "evidence": "Slides 22-28 showcase Klaviyo's financial highlights",
      "position": 2,
      "objective": "Highlight key financial metrics",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}