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  "documentTitle": "Freshpet | Results Presentation Deck | 37 slides",
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      "kind": "callout",
      "text": "UNMEASURED CHANNEL ADDED 2 PTS OF GROWTH",
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      "text": "Consumption Growth Trends (volume in pounds) 25% Q4 2023 31% Q1 2024 28% Q2 2024 26% Q3 2024 21% Q4 2024",
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      "text": "Q4 2024 Consumption Growth ($) 22% Total US Pet Retail Plus 23% XAOC 20% Food 10% Pet Specialty",
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      "text": "Source: NIQ consumption data, latest 13 weeks thru 12/28/24 and internal sales data",
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