{
  "docId": "019de518-dcef-7088-b385-11addc5e7c1a",
  "docSlug": "006154a4cdef089da96a3a90ac85dc18",
  "documentTitle": "Cheesecake Factory | Investor Presentation Deck | 36 slides",
  "authorId": "cheesecake-factory",
  "authorName": "The Cheesecake Factory",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 36,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 24,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-dcef-7088-b385-11addc5e7c1a/13",
  "deckHref": "/decks/019de518-dcef-7088-b385-11addc5e7c1a",
  "deckJsonHref": "/decks/019de518-dcef-7088-b385-11addc5e7c1a.json",
  "deckAnchorHref": "/decks/019de518-dcef-7088-b385-11addc5e7c1a#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.63,
        "w": 0.48,
        "x": 0.49,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Followers / $M Sales Instagram Followers Followers(1) (in thousands) 0 200 400 600 800 1,000 1,200 The Cheesecake Factory Maggiano's Outback Bonefish Olive Garden YardHouse Chili's Cracker Barrel BJ's Restaurants LongHorn Carrabba's Texas Roadhouse 75 150 225 300 375 450 Followers / $M Sales(2)",
      "attrs": {
        "chart_type": "bar",
        "data_points": [
          {
            "category": "The Cheesecake Factory",
            "Instagram Followers": 1000,
            "Followers / $M Sales": 380
          },
          {
            "category": "Maggiano's",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "Outback",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "Bonefish",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "Olive Garden",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "YardHouse",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "Chili's",
            "Instagram Followers": 650,
            "Followers / $M Sales": 100
          },
          {
            "category": "Cracker Barrel",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "BJ's Restaurants",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "LongHorn",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "Carrabba's",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          },
          {
            "category": "Texas Roadhouse",
            "Instagram Followers": 200,
            "Followers / $M Sales": 100
          }
        ],
        "series_names": [
          "Followers / $M Sales",
          "Instagram Followers"
        ],
        "x_axis_label": "Followers / $M Sales(2)",
        "y_axis_label": "Restaurant Chains"
      },
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cc0b09a-a009-445a-8621-0caed76984dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.405,
        "x": 0.03,
        "y": 0.69
      },
      "kind": "image",
      "text": "MILLIONS OF FOLLOWERS f x",
      "attrs": {},
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fc4dcba-fb47-4754-b41f-51d3146edc16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.17,
        "x": 0.017,
        "y": 0.93
      },
      "kind": "image",
      "text": "The Cheesecake Factory",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "284ec84d-1f69-40b9-aff2-f9e001715009",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.38,
        "x": 0.042,
        "y": 0.385
      },
      "kind": "paragraph",
      "text": "Leveraging the STRENGTH OF OUR BRAND across social media channels to ENGAGE WITH OUR CONSUMERS and further ENHANCE BRAND AWARENESS",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96c3c061-77ef-4ead-86b2-7a84c834f555",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.408,
        "x": 0.197,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "(1) Instagram Follower count as of May 3, 2024.\n(2) Sales represent fiscal year 2023 revenue based on latest SEC 10-K filings and company presentations.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63683c7e-5d44-472b-b82a-e82775056354",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.116,
        "w": 0.459,
        "x": 0.509,
        "y": 0.059
      },
      "kind": "title",
      "text": "CAKE has more Instagram followers and significantly outpaces peers in followers relative to sales",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87370bd2-d060-4a05-bd57-71ece9299ad5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.249,
        "w": 0.379,
        "x": 0.042,
        "y": 0.04
      },
      "kind": "title",
      "text": "STRONG CONSUMER ENGAGEMENT",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bccc8c61-c343-460e-bfb0-f12d6dfa2fe6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "0a9d58c0-2fbe-4a2d-a0b3-7820f9400aac",
      "evidence": "Followers / $M Sales Instagram Followers Followers(1) (in thousands) 0 200 400 600 800 1,000 1,200 The Cheesecake Factory Maggiano's Outback Bonefish Olive Garden YardHouse Chili's Cracker Barrel BJ",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 13,
      "beatId": "5455ceb7-a4e3-467a-bddb-363c03b127f0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slide 13 shows strong consumer engagement",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 13,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "2c3c3adb-a827-4fc6-9716-44ea513fc791",
      "evidence": "Slide 13 presents strong consumer engagement",
      "position": 2,
      "objective": "To showcase strong consumer engagement",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}