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  "documentTitle": "MoneyLion | Investor Presentation Deck | 57 slides",
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  "presentationDate": "2024-12-01 00:00:00",
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      "text": "LTM Q3 2024:\n6.6M Total Customers (1) added\n< $20 CAC\n~6 month Payback Period\n$32 ARPU",
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      "text": "MoneyLion's rapid growth and margin profile are expected to persist in the near term as we take market share and invest in high-ROI initiatives\nThis reflects our ambition to generate sustainable cash flow and revenue growth",
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      "text": "Note: CAC reflects fully loaded acquisition spend per customer added, which is inclusive of paid digital marketing, brand marketing, marketplace acquisition costs and onboarding data costs. Payback Period is estimated by dividing CAC by monthly ARPU (ARPU divided by 12). ARPU is calculated by dividing revenue for the period by average Total Customers for the period. See \"Footnotes\" section for detailed footnotes and definitions.",
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      "text": "STRONG BUSINESS EQUATION",
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