{
  "docId": "019de518-cfc0-76ce-bbfb-fcee615ba533",
  "docSlug": "f43cb618a6b7c7eb189a409b01488447",
  "documentTitle": "Braze | Investor Presentation Deck | 28 slides",
  "authorId": "braze",
  "authorName": "Braze",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 28,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-cfc0-76ce-bbfb-fcee615ba533/11",
  "deckHref": "/decks/019de518-cfc0-76ce-bbfb-fcee615ba533",
  "deckJsonHref": "/decks/019de518-cfc0-76ce-bbfb-fcee615ba533.json",
  "deckAnchorHref": "/decks/019de518-cfc0-76ce-bbfb-fcee615ba533#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.086,
        "x": 0.23,
        "y": 0.23
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "871f8015-a8ca-44a6-a337-25ee90746e9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.106,
        "x": 0.22,
        "y": 0.629
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99a0a4ff-bf37-461c-b071-6a1cc2fc6455",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.06,
        "x": 0.901,
        "y": 0.054
      },
      "kind": "image",
      "text": "braze",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58575618-4ee8-46a2-8144-9ed4155b760b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.54,
        "w": 0.363,
        "x": 0.559,
        "y": 0.259
      },
      "kind": "list",
      "text": "Initially Architected as Single-Channel Point Solutions\nLack of Comprehensiveness\nLimited Interoperability\nHigh Latency\nTime-Consuming and Difficult to Implement and Use\nNot Enterprise-Grade",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e9309ba-deaf-424b-b3a8-c1bfbf07bb0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.28,
        "x": 0.134,
        "y": 0.385
      },
      "kind": "paragraph",
      "text": "LEGACY MARKETING CLOUDS",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2653a386-79ae-44da-984b-bfdca57dd8fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.18,
        "x": 0.18,
        "y": 0.802
      },
      "kind": "paragraph",
      "text": "POINT SOLUTIONS",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac5c1db7-8762-489b-a93b-e300f67e97f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.017,
        "x": 0.036,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "11",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12404f15-2034-4033-a0e8-483c18775377",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.836,
        "x": 0.036,
        "y": 0.054
      },
      "kind": "title",
      "text": "Existing Solutions Do Not Meet Consumer Expectations and Needs",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0d5ae6c-e246-487d-a54d-772936964923",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "0894aca9-f4ef-436a-8e64-0afedb27983b",
      "evidence": "list/bullet: Initially Architected as Single-Channel Point Solutions",
      "confidence": 0.8
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "6a1a9e2f-13ce-492c-b02b-dfe0a5baff88",
      "evidence": "Existing Solutions Do Not Meet Consumer Expectations and Needs",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "196174bf-f530-4bb9-86a6-bef311cacf69",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is presented on page 11",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 11,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "43d610e2-5e3f-4995-aa19-ef31b9b8867c",
      "evidence": "The problem statement on page 11 and solution overview on page 14 imply the cost of inaction",
      "position": 1,
      "objective": "Highlighting the consequences of not using Braze",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}