{
  "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
  "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
  "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 25,
  "pageCount": 48,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/25",
  "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
  "deckJsonHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea.json",
  "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.34,
        "y": 0.25
      },
      "kind": "diagram",
      "text": null,
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7769af5d-9097-4937-9145-c3ac6ca356d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.24,
        "x": 0.12,
        "y": 0.59
      },
      "kind": "list",
      "text": "$81B Subscription Solutions\n$157B Payments - online\n$152B Other merchant services\n$459B Payments - offline",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e33e26f-d37d-4abd-9ca1-67df009a4e20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.16,
        "x": 0.08,
        "y": 0.32
      },
      "kind": "metric",
      "text": "$849B",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b898d45f-8337-4141-b77f-1168cda3d6a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.16,
        "x": 0.78,
        "y": 0.5
      },
      "kind": "metric",
      "text": "$404B",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be23dc4a-ab9a-4b18-b603-3dfe87ee9140",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.17,
        "x": 0.08,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "Global revenue TAM",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2402da86-a077-4123-9ca9-954f4c65a68f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.08,
        "y": 0.46
      },
      "kind": "paragraph",
      "text": "1% penetrated",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ae7726d-4d36-4791-9662-5b68106bff93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.78,
        "y": 0.69
      },
      "kind": "paragraph",
      "text": "2% penetrated",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9d02634-77b7-44b5-a45e-c2bc97d48aef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.14,
        "x": 0.78,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Revenue SAM\nCore geographies",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e392f278-2098-48ba-9ce4-50ec2fb47c90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.8,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "*Analysis predominantly includes countries with Shopify Payments presence, including North America and select regions in Europe and Asia-Pacific (as of December 2023)",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d42c6d49-b142-4aad-a8e5-a1530f04a594",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.8,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Shopify internal estimates, third-party study, eMarketer, Evolve Business Intelligence, Grandview Research, US Bureau of Labor Statistics, Statista",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df4ab2b9-b1fd-4063-a351-be2d0b554dc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.63,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "With only 2% penetration of our opportunity in the geographies that we currently serve",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0487227d-f9e7-44bf-9c55-53a0bc57c981",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
      "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
      "position": 0,
      "objective": "What is Shopify's investment thesis?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 35,
      "from": 20,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
      "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
      "position": 1,
      "objective": "How has Shopify's business model changed over time?",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}