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  "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
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  "authorName": "Shopify",
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  "presentationDate": "2024-11-01 00:00:00",
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      "text": "Line chart showing ecommerce penetration from 2013 to 2023 for NA, EMEA, APAC (ex-China), and LATAM, with values 1%, 3%, 5%, 10%, 11%, 15%.",
      "attrs": {
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      "text": "NA, EMEA, APAC (ex-China), LATAM",
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      "kind": "source-note",
      "text": "Source: eMarketer, \"Retail and ecommerce Sales, by Country\" (as of December 2023)",
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      "kind": "title",
      "text": "Our core market of ecommerce still has so much runway",
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      "text": "Ecommerce penetration of retail sales",
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      "arcSlug": "rags-to-riches",
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      "name": "Logic Chain",
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