{
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  "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
  "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
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  "pageNumber": 22,
  "pageCount": 48,
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  "slideType": "why_now",
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      "kind": "callout",
      "text": "~5M new business formations in the US in 2021, 2022, and 2023 - a step change in entrepreneurship",
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      "text": "Line chart showing monthly new business applications in the US from 2016 to 2024, with a significant increase around 2020 and sustained high levels thereafter.",
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      "text": "Source: US Census Bureau, Seasonally Adjusted Business Applications (as of September 2024)",
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      "kind": "title",
      "text": "Entrepreneurship is more accessible and more important than ever",
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      "text": "Monthly new business applications (US)",
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      "name": "Logic Chain",
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      "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
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      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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