{ "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea", "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a", "documentTitle": "Shopify | Investor Presentation Deck | 48 slides", "authorId": "shopify", "authorName": "Shopify", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2024-11-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 18, "pageCount": 48, "prevPage": 17, "nextPage": 19, "slideType": "testimonial", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 0, "notes": null, "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/18", "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea", "deckJsonHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea.json", "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-18", "components": [ { "bbox": { "h": 0.026, "w": 0.11, "x": 0.75, "y": 0.858 }, "kind": "image", "text": null, "attrs": {}, "subkind": "logo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d135fa68-07c7-4f3a-80e6-bed9466f7b39", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.309, "w": 0.25, "x": 0.39, "y": 0.047 }, "kind": "image", "text": null, "attrs": {}, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5a1e2415-e3a9-4f4a-970c-5b9550f421a1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.309, "w": 0.25, "x": 0.671, "y": 0.047 }, "kind": "image", "text": null, "attrs": {}, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "65f3a624-93df-4348-89c6-c95afbe9df9f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.309, "w": 0.25, "x": 0.109, "y": 0.047 }, "kind": "image", "text": null, "attrs": {}, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e417f13a-4d23-4063-b986-0ac3db9ba5d9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.036, "w": 0.148, "x": 0.444, "y": 0.44 }, "kind": "paragraph", "text": "NAKED\nCASHMERE", "attrs": {}, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0c7f51fa-b070-4d2e-b90e-c06f42c19cc8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.018, "w": 0.15, "x": 0.159, "y": 0.862 }, "kind": "paragraph", "text": "B2B on Shopify", "attrs": {}, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0ed13076-139f-4844-a428-1559ea51f052", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.014, "w": 0.21, "x": 0.699, "y": 0.758 }, "kind": "paragraph", "text": "David Franks — Co-founder and CTO", "attrs": {}, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "179dfe72-aad5-4a1b-91d1-03b23f1f918b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.018, "w": 0.169, "x": 0.429, "y": 0.862 }, "kind": "paragraph", "text": "Managed Markets*", "attrs": {}, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "299e5179-eaac-44f0-8816-0b03c315dbcd", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.014, "w": 0.183, "x": 0.143, "y": 0.758 }, "kind": "paragraph", "text": "YuJin Yong — VP of Digital", "attrs": {}, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5058260b-eff5-44f8-8821-73675b1a190a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.183, "x": 0.143, "y": 0.44 }, "kind": "paragraph", "text": "DAILY HARVEST", "attrs": {}, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "61650bc2-7898-41fd-98ea-c01cc1961839", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.014, "w": 0.192, "x": 0.419, "y": 0.758 }, "kind": "paragraph", "text": "Celia Mulderrig — VP of Ecommerce", "attrs": {}, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "adf7995a-34de-4055-b529-f1cdd6ed7367", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.166, "x": 0.714, "y": 0.44 }, "kind": "paragraph", "text": "KICK GAME®", "attrs": {}, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b1305c3c-4d90-469f-b801-f608559e7795", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.25, "x": 0.671, "y": 0.52 }, "kind": "quote", "text": "\"Now I can go into Shopify POS and spin up a new store in half an hour. Then anytime something sells in store, it automatically adjusts the inventory online as well. It's a game-changer when you're trying to set up an omnichannel business.\"", "attrs": {}, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2882ecf5-7521-45a6-8bb1-cd3f9dd11823", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.25, "x": 0.39, "y": 0.52 }, "kind": "quote", "text": "\"Managed Markets from Shopify unlocks international opportunity we couldn't take advantage of before. It gives us the chance to find the right market, as well as niches and seasonality cycles within that market, at no cost to the business.\"", "attrs": {}, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6751959d-e6d6-4aa8-a274-11b5c7d38b3e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.14, "w": 0.25, "x": 0.109, "y": 0.52 }, "kind": "quote", "text": "\"Having something where we can build a B2B pipeline with Shopify is great because it means we can trial something impactful without investing in other technical systems.\"", "attrs": {}, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f83ad30c-524c-4fc7-b86d-75835bb8aaab", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.01, "w": 0.32, "x": 0.048, "y": 0.96 }, "kind": "source-note", "text": "*Markets Pro rebranded as Managed Markets at Summer '24 Edition in June 2024.", "attrs": {}, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e00711c6-6254-411f-b38b-89cb9f954b59", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 20, "from": 6, "beatId": "8344b09c-d7b0-46e8-b9ef-27ef83287f40", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Rising Success", "beatSlug": "rags-to-riches-rising-success", "evidence": "The deck presents Shopify's solution, product demos, customer logos, and traction metrics, showcasing its growing success.", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "loops": [ { "to": 26, "from": 4, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8", "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.", "position": 0, "objective": "What is Shopify's investment thesis?", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... 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