{
  "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
  "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
  "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 48,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 7,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/14",
  "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
  "deckJsonHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea.json",
  "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.903,
        "w": 0.45,
        "x": 0.059,
        "y": 0.047
      },
      "kind": "diagram",
      "text": "Entrepreneur, Starter, $5 per month, Basic, $39 per month, Retail, $89 per month, Shopify, $105 per month, Advanced, $399 per month, Shopify Plus, $2,300+ per month + variable platform fee*, Commerce Components, Variable depending on merchant, Enterprise",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef5b48b3-47d2-4d30-a280-93053883ed54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.406,
        "w": 0.38,
        "x": 0.579,
        "y": 0.42
      },
      "kind": "image",
      "text": "COURSEWORK STARTER, Toys R Us, The Public Pet, WOLF & BADGER RETAIL, Casper PLUS, elph CERAMICS, BRILLIANT EARTH, EVERLANE CCS",
      "attrs": {},
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "507fefe8-3679-4bdf-bc41-693e99fe6dc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.029,
        "w": 0.36,
        "x": 0.58,
        "y": 0.949
      },
      "kind": "source-note",
      "text": "* Price reflected here is the 3-year contract term. For the 1-year contract term the price is $2,500 per month + variable platform fee.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5cc0f6c-76fd-4664-a442-8ef9e350ef2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.136,
        "w": 0.356,
        "x": 0.579,
        "y": 0.147
      },
      "kind": "title",
      "text": "So that businesses never need to leave the Shopify platform",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d1366eb-288b-4984-ab1e-ce0c418c057d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "b62bca15-e1a0-43ad-82c7-8a843751727e",
      "evidence": "diagram/process: Entrepreneur, Starter, $5 per month, Basic, $39 per month, Retail, $89 per month, Shopify, $105 per month, Advanced, $399 per month, Shopify Plus, $2,300+ per month + variable platform fee*, Commerce Com",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "8344b09c-d7b0-46e8-b9ef-27ef83287f40",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck presents Shopify's solution, product demos, customer logos, and traction metrics, showcasing its growing success.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
      "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
      "position": 0,
      "objective": "What is Shopify's investment thesis?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}