{
  "docId": "019de518-c87f-724a-b32a-e9e95d247e6f",
  "docSlug": "3395ffa83ee4532d9fb9c4f86811d06c",
  "documentTitle": "Semrush | Investor Presentation Deck | 42 slides",
  "authorId": "semrush",
  "authorName": "Semrush",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 38,
  "pageCount": 42,
  "prevPage": 37,
  "nextPage": 39,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-c87f-724a-b32a-e9e95d247e6f/38",
  "deckHref": "/decks/019de518-c87f-724a-b32a-e9e95d247e6f",
  "deckJsonHref": "/decks/019de518-c87f-724a-b32a-e9e95d247e6f.json",
  "deckAnchorHref": "/decks/019de518-c87f-724a-b32a-e9e95d247e6f#slide-38",
  "components": [
    {
      "bbox": {
        "h": 0.52,
        "w": 0.908,
        "x": 0.047,
        "y": 0.285
      },
      "kind": "paragraph",
      "text": "We estimate that, based on our potential customer spending levels for Semrush products in market, the annual global potential market opportunity for our Marketing SaaS Platform is currently $40 billion. We calculated this estimate based on the number of Enterprise (those with employes 500+), Mid-Market (those with employees between 50 and 499) and Small and Medium Sized companies (those with less than 50 employees) in the United States and Canada based on information published by the US Small Business Administration, North American Industry Classification System, and Innovation, Science and Economic Development Agency in Canada. With approximately 50% of our Annual Recurring Revenue coming from customers outside of the United States and Canada in the quarter ended June 30, 2024, we believe the opportunity internationally is at least as large as the opportunity in the United States and Canada. Based on web presence, dependence on traffic, and budget, we assume 100% penetration in the Enterprise Segment, 60% in the Mid-Market and ~10% in SMB. We then multiplied the total number of companies by the potential Average Annual Revenue per customer for each segment. We calculate the potential Average Annual Revenue per customer for each segment based on a potential subscription bundle for the average customer in each segment.",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47086dab-d8b5-4342-9135-349c89b9d164",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.019,
        "x": 0.936,
        "y": 0.899
      },
      "kind": "source-note",
      "text": "38",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37092e5f-adba-418e-bbc8-a7032b541d97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.431,
        "x": 0.047,
        "y": 0.08
      },
      "kind": "title",
      "text": "TAM Calculation Details",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9444333-f58d-4445-bf70-d3c90298a641",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}