{
  "docId": "019de518-c87f-724a-b32a-e9e95d247e6f",
  "docSlug": "3395ffa83ee4532d9fb9c4f86811d06c",
  "documentTitle": "Semrush | Investor Presentation Deck | 42 slides",
  "authorId": "semrush",
  "authorName": "Semrush",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 42,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-c87f-724a-b32a-e9e95d247e6f/20",
  "deckHref": "/decks/019de518-c87f-724a-b32a-e9e95d247e6f",
  "deckJsonHref": "/decks/019de518-c87f-724a-b32a-e9e95d247e6f.json",
  "deckAnchorHref": "/decks/019de518-c87f-724a-b32a-e9e95d247e6f#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05625,
        "x": 0.903125,
        "y": 0.0733333
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61901626-6cb3-45d1-81de-25715a225807",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1333333,
        "w": 0.225,
        "x": 0.678125,
        "y": 0.3833333
      },
      "kind": "list",
      "text": "Budgets are Limited",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3535bf53-20a3-447b-a981-d7cd2a94dd77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1333333,
        "w": 0.225,
        "x": 0.040625,
        "y": 0.3833333
      },
      "kind": "list",
      "text": "Attention is Limited",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84c92681-274c-4ea7-8a3c-aa1f4db6ed7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2666667,
        "w": 0.225,
        "x": 0.359375,
        "y": 0.3833333
      },
      "kind": "list",
      "text": "Content & Martech Tools are Exploding",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "860fd665-8ee8-4fa9-b5d7-54378aed2474",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.025,
        "x": 0.9375,
        "y": 0.8916667
      },
      "kind": "source-note",
      "text": "20",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb04b8e3-b435-4c62-af79-071017c4d566",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.225,
        "x": 0.040625,
        "y": 0.0733333
      },
      "kind": "title",
      "text": "In Short...",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ef55b12-987e-496d-a965-1c6fcd75c30d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "b60b5fb0-8e55-422f-94dc-0cb33ae1ca08",
      "evidence": "list/bullet: Content & Martech Tools are Exploding list/bullet: Attention is Limited list/bullet: Budgets are Limited",
      "confidence": 0.7
    },
    {
      "name": "Storytelling: the three headline reasons",
      "slug": "three-reasons",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "7c38ab46-593d-4af5-bcf6-0e3f0166c56e",
      "evidence": "list/bullet: Content & Martech Tools are Exploding list/bullet: Attention is Limited list/bullet: Budgets are Limited",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 15,
      "beatId": "33b7bfd6-3407-443a-bae6-c037b781205e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 15-20 present the problem statement, highlighting the complexity of digital marketing and the limitations of current solutions.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3a358c2e-5e4f-4256-b5bd-c867712bf517",
      "evidence": "The loop is present in the problem statement section, emphasizing the need for a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not solving the digital marketing problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}