{
  "docId": "019de518-c87f-724a-b32a-e9e95d247e6f",
  "docSlug": "3395ffa83ee4532d9fb9c4f86811d06c",
  "documentTitle": "Semrush | Investor Presentation Deck | 42 slides",
  "authorId": "semrush",
  "authorName": "Semrush",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 42,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "why_now",
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  "notes": null,
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  "metadataConfidence": 0.9,
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  "slideHref": "/slides/019de518-c87f-724a-b32a-e9e95d247e6f/18",
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  "deckAnchorHref": "/decks/019de518-c87f-724a-b32a-e9e95d247e6f#slide-18",
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        "h": 0.51,
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      "kind": "chart",
      "text": "14,000+ tools\n150 tools\n2011 2012 2013 2014 2015 2016 2017 2018\n2019 2020 2021 2022 2023 2024",
      "attrs": {
        "chart_type": "bar",
        "x_axis_label": "Year",
        "y_axis_label": "Number of tools"
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      "text": "14,000+ tools",
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      "toolName": null,
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      "componentId": "1ef8c105-98e4-4782-81a1-2f793eab79dc",
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        "x": 0.29,
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      },
      "kind": "metric",
      "text": "150 tools",
      "attrs": {},
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      "toolName": null,
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      "confidence": null,
      "componentId": "7426bc65-6c71-4cd4-aa7a-75301b22f78a",
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        "w": 0.24,
        "x": 0.045,
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      },
      "kind": "paragraph",
      "text": "As complexity\nincreased, marketers\nneeded more data,\ntools and features\nand that demand\ncreated a market\nthat greatly benefits\nfrom the most\ncomplete platforms\nsuch as Semrush",
      "attrs": {},
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      "toolName": null,
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      },
      "kind": "source-note",
      "text": "Source: chiefmartec.com Marketing Technology Landscape as of May 2024 (with 2013 and 2021 being extrapolated estimates)",
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      "toolName": null,
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      "kind": "title",
      "text": "Growing Complexity Drives\nDemand for Martech",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 15-20 present the problem statement, highlighting the complexity of digital marketing and the limitations of current solutions.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  ],
  "loops": [
    {
      "to": 20,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3a358c2e-5e4f-4256-b5bd-c867712bf517",
      "evidence": "The loop is present in the problem statement section, emphasizing the need for a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not solving the digital marketing problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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