{ "docId": "019de518-bdce-70aa-baa3-effb426b4a28", "docSlug": "022f6693c2fe04f7450a78e15ebef95b", "documentTitle": "Klaviyo | Results Presentation Deck | 36 slides", "authorId": "klaviyo", "authorName": "Klaviyo", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2024-11-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 35, "pageCount": 36, "prevPage": 34, "nextPage": 36, "slideType": "appendix", "function": "appendix", "density": "overcrowded", "nDataPoints": 0, "notes": null, "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de518-bdce-70aa-baa3-effb426b4a28/35", "deckHref": "/decks/019de518-bdce-70aa-baa3-effb426b4a28", "deckJsonHref": "/decks/019de518-bdce-70aa-baa3-effb426b4a28.json", "deckAnchorHref": "/decks/019de518-bdce-70aa-baa3-effb426b4a28#slide-35", "components": [ { "bbox": { "h": 0.09, "w": 0.9, "x": 0.05, "y": 0.18 }, "kind": "paragraph", "text": "Customers: We define a customer as a distinct paid subscription to our platform. A single organization could have multiple discrete contracting divisions or subsidiaries or brands each with paid subscriptions to our platform, which would, in general, constitute multiple distinct customers. In some cases at the customer's request, we allow subscriptions under the same parent organization to be consolidated into a single paid subscription in which case such consolidated paid subscriptions would constitute a single customer. We measure our total number of customers as a point-in-time calculation measured as of the end of a particular period. Customers do not include persons or entities that use our platform on a free trial basis.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5c519036-03e6-48d9-b055-8fdc4cfd0023", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.9, "x": 0.05, "y": 0.78 }, "kind": "paragraph", "text": "Klaviyo Attributed Value: We define Klaviyo Attributed Value (\"KAV\") as the amount of revenue our customers generated through orders placed by consumers within a specified period of time after a message is sent using our platform, which in the case of email is five days from when the message is sent, and in the case of SMS is twenty-four hours from when the message is sent. For email, the message also needs to be opened or clicked in order for the transaction to fall within our definition. KAV excludes orders placed with customers that do not opt-in to sharing data on placed orders, orders for which we cannot determine the currency or value, or unusual orders that appear to us to be anomalies. Since our definition of a customer does not include persons or entities that use our platform on a free trial basis, any revenue generated through orders placed with these persons or entities is also excluded from our definition of KAV. We do not net chargebacks or sales refunds from our calculation of KAV. If a customer leaves Klaviyo, we stop counting that customer's KAV after their last contracted month. We believe KAV serves as a measure of the return-on-investment that we help generate for our customers and illustrates the value our platform can drive to our customers, which we believe enhances our ability to maintain existing customers and attract new customers. We use KAV as an internal estimate to track the value we drive to customers through our platform. KAV is an operational measure, does not represent revenue earned by us, and does not directly correlate to our pricing, revenue, or results of operations. Further, KAV is not a forecast of future revenue and investors should not place undue reliance on KAV as an indicator of our future or expected results.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "869457f5-267e-4b91-adf1-b9c95e4018ee", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.36, "w": 0.9, "x": 0.05, "y": 0.42 }, "kind": "paragraph", "text": "Dollar-Based Net Revenue Retention Rate: We calculate our Dollar-Based Net Revenue Retention Rate (\"NRR\") by first identifying the cohort of customers as of twelve months prior to the date of determination. We then calculate the Annualized Recurring Revenue (\"ARR\") from this customer cohort as of twelve months prior to the date of determination (the \"Prior Period ARR\") and the ARR from this customer cohort as of the date of determination (the \"Current Period ARR\"). ARR, for any date of determination, is the annualized value of existing paid subscriptions, which we calculate by taking the amount of revenue that we expect to receive in the next monthly period for our existing paid subscriptions, assuming no changes to such subscriptions in the next month, as of that date of determination, and multiplying that amount by twelve. Current Period ARR includes any expansion, price increases, and customer subscriptions that are deactivated and subsequently reactivated during the applicable twelve-month period and reflects contraction or attrition over the last twelve months from this customer cohort, but excludes any ARR from new customers in the current period. We then divide the total Current Period ARR by the total Prior Period ARR to arrive at the point-in-time NRR. We then calculate the weighted average point-in-time NRR as of the last day of each month in the current trailing twelve-month period to arrive at the NRR, with the weightings determined by the total ARR at the end of each period. We believe NRR is a key performance metric to help investors and others understand and evaluate our results of operations in the same manner as our management team, as it represents the expansion in usage of our platform by our existing customers, which is an important measure of the health of our business and future growth prospects. We measure Dollar-Based Net Revenue Retention Rate to measure this growth.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b6a81e7f-e571-4e23-a077-b2073e482266", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.14, "w": 0.9, "x": 0.05, "y": 0.28 }, "kind": "paragraph", "text": "Customers Generating Over $50,000 of ARR: We calculate our number of customers generating over $50,000 of ARR (as defined below) as those customers that have an average ARR of greater than $50,000 over the prior twelve months (or the entire duration of the customer's paying relationship, if it is less than twelve months) as of the date of determination. We believe the number of customers generating over $50,000 of ARR is a key performance metric to help investors and others understand and evaluate our results of operations in the same manner as our management team, as it is an indicator of our ability to grow the number of customers that are exceeding this ARR threshold, both from our existing customers expanding their usage of our platform and from our sales to larger customers. We believe this is an important indicator of our ability to continue to successfully move up market.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c801f51c-7f97-48c6-bcde-112b361e54fe", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.01, "w": 0.02, "x": 0.94, "y": 0.96 }, "kind": "source-note", "text": "35", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "08c999b0-ef6f-48cc-a4d7-433edc3a6e81", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.01, "w": 0.08, "x": 0.86, "y": 0.96 }, "kind": "source-note", "text": "2024 © Klaviyo", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6b34e578-79d7-43c2-985b-b311adc28ff6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.39, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Select defined terms", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b8a08edc-606c-4f9a-a3f5-30ddcf3b7660", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }