{
  "docId": "019de518-ba42-74e8-b50c-873b560aeb09",
  "docSlug": "8d9aa2cde2385b173a4c8f3fa0818e69",
  "documentTitle": "Hubspot | Investor Presentation Deck | 28 slides",
  "authorId": "hubspot",
  "authorName": "HubSpot",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 28,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-ba42-74e8-b50c-873b560aeb09/6",
  "deckHref": "/decks/019de518-ba42-74e8-b50c-873b560aeb09",
  "deckJsonHref": "/decks/019de518-ba42-74e8-b50c-873b560aeb09.json",
  "deckAnchorHref": "/decks/019de518-ba42-74e8-b50c-873b560aeb09#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.43,
        "w": 0.35,
        "x": 0.57,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Cobbled enterprise solutions: Data Acquisition, Analytics Acquisition, Messaging Acquisition, Marketing Automation Acquisition, Service Acquisition, Reporting Acquisition",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "591f9e52-5572-4417-8531-b9525c8a51bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.43,
        "w": 0.35,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Disconnected point solutions: Sales Productivity, Service Ticketing, Websites, Data Sync, Marketing Automation, Reporting",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8cfb68f-aa95-4b59-8a72-054aaa180d56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.07,
        "x": 0.89,
        "y": 0.94
      },
      "kind": "image",
      "text": "HubSpot 6",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "788db09d-b46c-432a-9601-f6951be07a8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.33,
        "x": 0.6,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Cobbled enterprise solutions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e21d74fd-565c-4741-afb6-ef8e9ab03ec2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.06,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Disconnected point solutions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef653684-b7af-4265-a08f-30663ad16de1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.26,
        "x": 0.37,
        "y": 0.43
      },
      "kind": "title",
      "text": "The SMB market is underserved",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd9c8e6a-c651-45e7-a827-60dfe80f1bd0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "2ddea9e3-8898-4f80-85dd-f12871820b33",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The SMB market is underserved",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "e72e0dd4-4d10-4930-9986-40f934dab62b",
      "evidence": "The underserved SMB market and HubSpot's platform approach",
      "position": 0,
      "objective": "Why now is the right time for HubSpot to capitalize on the SMB market opportunity",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}