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      "text": "Activation revenue is generated from the evaluation, verification and measurement of advertising impressions purchased through programmatic demand-side and social media platforms.\nMeasurement revenue is generated from the verification and measurement of advertising impressions that are directly purchased on digital media properties, including publishers and social media platforms.\nSupply-Side revenue is generated from platforms and publisher partners who use DoubleVerify's data analytics to evaluate, verify and measure their advertising inventory.\nGross Revenue Retention Rate is the total prior period revenue earned from advertiser customers, less the portion of prior period revenue attributable to lost advertiser customers, divided by the total prior period revenue from advertiser customers.\nNet Revenue Retention Rate is the total current period revenue earned from advertiser customers, which were also customers during the entire most recent twelve-month period, divided by the total prior year period revenue earned from the same advertiser customers, excluding a portion of our revenues that cannot be allocated to specific advertiser customers.\nMedia Transactions Measured (MTM) is the volume of media transactions that DoubleVerify's software platform measures.\nMeasured Transaction Fee (MTF) is the fixed fee DoubleVerify charges per thousand Media Transactions Measured.\nInternational Revenue Growth Rates are inclusive of foreign currency fluctuations.",
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