{
  "docId": "019de518-adc3-72fe-8a7e-c7f20d799b7d",
  "docSlug": "3848034b78bc3f85439912e486335d76",
  "documentTitle": "Cheesecake Factory | Investor Presentation Deck | 35 slides",
  "authorId": "cheesecake-factory",
  "authorName": "The Cheesecake Factory",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 35,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-adc3-72fe-8a7e-c7f20d799b7d/18",
  "deckHref": "/decks/019de518-adc3-72fe-8a7e-c7f20d799b7d",
  "deckJsonHref": "/decks/019de518-adc3-72fe-8a7e-c7f20d799b7d.json",
  "deckAnchorHref": "/decks/019de518-adc3-72fe-8a7e-c7f20d799b7d#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.31,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "image",
      "text": "NORTH ITALIA",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74ea0cf9-d744-4c88-8d88-4e0788c57046",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.12,
        "x": 0.02,
        "y": 0.93
      },
      "kind": "image",
      "text": "NORTH ITALIA",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7741f05a-555e-4c4a-a376-d65e1f1cf311",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.24,
        "w": 0.24,
        "x": 0.26,
        "y": 0.69
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a301b6b-ebf7-4546-81ac-39d3d38d9609",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.21,
        "x": 0.77,
        "y": 0.47
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25b78fb2-baea-411e-a855-b4301c9f2dc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.19,
        "w": 0.16,
        "x": 0.66,
        "y": 0.03
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45f78537-aec6-4983-a848-57d4807133e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.19,
        "w": 0.29,
        "x": 0.36,
        "y": 0.03
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b4a102b-9b42-4eab-8df3-949eb7188adb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.24,
        "w": 0.26,
        "x": 0.5,
        "y": 0.69
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7907694c-7f88-4b5a-b130-3102d4ea864d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.19,
        "w": 0.16,
        "x": 0.82,
        "y": 0.03
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "807fcae2-3493-4d0d-8a62-0c69aeaf3cef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.24,
        "w": 0.25,
        "x": 0,
        "y": 0.69
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce876eea-3129-49b7-9a9f-9d74b07b8ba0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.21,
        "x": 0.77,
        "y": 0.24
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8c03898-179e-4710-a201-1bd42ad7f63c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.72,
        "x": 0.04,
        "y": 0.32
      },
      "kind": "list",
      "text": "Menu features classic Italian favorites with a fresh twist from hand-tossed pizzas and homemade pastas to crave-worthy appetizers, salads and seasonal entrees",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14ee4adb-dcb4-4dd4-87fe-b9578aafe759",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.72,
        "x": 0.04,
        "y": 0.61
      },
      "kind": "list",
      "text": "Average check of low to mid $30s for lunch and low to mid $40s for dinner",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41339e58-4a27-43c1-a67e-dbd5466a8592",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.39,
        "x": 0.09,
        "y": 0.45
      },
      "kind": "list",
      "text": "All dishes handmade from scratch daily",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d569e4d-94a4-4042-a227-f2da72b89f39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.44,
        "x": 0.09,
        "y": 0.41
      },
      "kind": "list",
      "text": "Unique menu items tailored to local markets",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f5e8dd7-df58-4ac6-8479-e909c6ede1b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.69,
        "x": 0.04,
        "y": 0.27
      },
      "kind": "list",
      "text": "Filling White Space for an On-Trend, Contemporary Italian Offering",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74fd5ddc-543a-4bb3-9206-72534d6de925",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.64,
        "x": 0.09,
        "y": 0.49
      },
      "kind": "list",
      "text": "Serving lunch, dinner, weekend brunch & weekday happy hour",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4705e07-0686-49b6-9adb-4401163ed763",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.7,
        "x": 0.04,
        "y": 0.56
      },
      "kind": "list",
      "text": "Robust selection of wine, beer and craft cocktails driving ~25% alcohol mix",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9252844-9ff8-4e8b-8c8b-f835de07575d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.02,
        "x": 0.95,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "18",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e88852a7-c9ec-481c-b998-142a1f775f13",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "02e790ea-c2a6-4f9b-ba74-8371ebebfd7b",
      "evidence": "The slide contains a list of bullet points highlighting the features of North Italia.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 24,
      "from": 15,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "44861f47-ea03-4a67-b318-27f97294b44d",
      "evidence": "Slides 15-24 discuss opportunities for driving incremental traffic and diversifying the portfolio.",
      "position": 1,
      "objective": "Presenting opportunities for growth and investment",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}