{
  "docId": "019de518-94e5-73b3-a810-7a3d0a0b786e",
  "docSlug": "1079a0687086b2e5a81a32e1ee0b700f",
  "documentTitle": "Ford | Results Presentation Deck | 35 slides",
  "authorId": "ford",
  "authorName": "Ford",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 35,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "kpi_overview",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 24,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-94e5-73b3-a810-7a3d0a0b786e/19",
  "deckHref": "/decks/019de518-94e5-73b3-a810-7a3d0a0b786e",
  "deckJsonHref": "/decks/019de518-94e5-73b3-a810-7a3d0a0b786e.json",
  "deckAnchorHref": "/decks/019de518-94e5-73b3-a810-7a3d0a0b786e#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.91,
        "y": 0.03
      },
      "kind": "image",
      "text": "Ford",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ff730cd-5b97-4ede-b045-edc0302d8b78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.46,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "list",
      "text": "2024 Outlook includes:\nFlat to modest U.S. industry growth at 16.0M to 16.5M\nFull year of all-new Super Duty, drives positive pricing and mix in Ford Pro\nLower industry pricing\n$2B cost reductions in material, freight and manufacturing",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b2ba5b7-3e2c-446d-96ea-43766bbac102",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.02,
        "x": 0.95,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "19",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44825990-e5bb-4ca7-b072-81f5c14dfd84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.51,
        "y": 0.29
      },
      "kind": "table",
      "text": "Total Company Adj. EBIT About $10.0B $10.4B\nPrior Outlook $10.0B to $12.0B\nTotal Company Adj. FCF $7.5B to $8.5B $6.8B\nCapital Spending $8.0B to $8.5B $8.2B\nPrior Outlook $8.0B to $9.0B\nFord Blue EBIT About $5.0B $7.5B\nPrior Outlook $6.0B to $6.5B\nFord Model e EBIT About $(5.0)B $(4.7)B\nPrior Outlook $(5.5)B to $(5.0)B\nFord Pro EBIT About $9.0B $7.2B\nPrior Outlook $9.0B to $10.0B\nFord Credit EBT About $1.6B $1.3B\nPrior Outlook ~$1.5B",
      "attrs": {
        "columns": [
          {
            "header": null,
            "values": [
              "Total Company Adj. EBIT",
              "Prior Outlook",
              "Total Company Adj. FCF",
              "Capital Spending",
              "Prior Outlook",
              "Ford Blue EBIT",
              "Prior Outlook",
              "Ford Model e EBIT",
              "Prior Outlook",
              "Ford Pro EBIT",
              "Prior Outlook",
              "Ford Credit EBT",
              "Prior Outlook"
            ]
          },
          {
            "header": "2024 Outlook",
            "values": [
              "About $10.0B",
              "$10.0B to $12.0B",
              "$7.5B to $8.5B",
              "$8.0B to $8.5B",
              "$8.0B to $9.0B",
              "About $5.0B",
              "$6.0B to $6.5B",
              "About $(5.0)B",
              "$(5.5)B to $(5.0)B",
              "About $9.0B",
              "$9.0B to $10.0B",
              "About $1.6B",
              "~$1.5B"
            ]
          },
          {
            "header": "2023 Actuals",
            "values": [
              "$10.4B",
              null,
              "$6.8B",
              "$8.2B",
              null,
              "$7.5B",
              null,
              "$(4.7)B",
              null,
              "$7.2B",
              null,
              "$1.3B",
              null
            ]
          }
        ]
      },
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61a0cfee-f18e-45d8-b9c9-6feded3e491c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.32,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "CY 2024 Guidance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb63ad35-692c-44c8-8c97-7453236476e7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "c7f99008-7fa2-495a-928f-c6a88f1ba153",
      "evidence": "table/data: Total Company Adj. EBIT About $10.0B $10.4B",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 18,
      "beatId": "13cb6b78-1012-4f81-b279-dcb6bf7552ba",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides Guidance and Outlook for 2024, addressing investor concerns",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "430349b1-81ca-4210-91ec-8f563866905e",
      "evidence": "The document emphasizes the benefits of Ford+ and its impact on financial performance",
      "position": 0,
      "objective": "Highlighting the importance of Ford+ investment thesis",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 20,
      "from": 18,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "a8a842ff-0925-4d06-893e-8d8e5741b403",
      "evidence": "The document provides guidance and outlook for 2024, addressing investor concerns",
      "position": 2,
      "objective": "Addressing investor concerns and providing guidance",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.6,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}