{
  "docId": "019de518-9052-72e8-b929-8c7ffe95c20b",
  "docSlug": "5c0fd5c0652ed6764bf4162637309f9e",
  "documentTitle": "Cheesecake Factory | Investor Presentation Deck | 35 slides",
  "authorId": "cheesecake-factory",
  "authorName": "The Cheesecake Factory",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 35,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "unfair_advantage",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-9052-72e8-b929-8c7ffe95c20b/8",
  "deckHref": "/decks/019de518-9052-72e8-b929-8c7ffe95c20b",
  "deckJsonHref": "/decks/019de518-9052-72e8-b929-8c7ffe95c20b.json",
  "deckAnchorHref": "/decks/019de518-9052-72e8-b929-8c7ffe95c20b#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.61,
        "w": 0.998,
        "x": 0.002,
        "y": 0.167
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1a63b05-3567-4d16-b265-098c8d83e02a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.17,
        "x": 0.016,
        "y": 0.92
      },
      "kind": "image",
      "text": "The Cheesecake Factory",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0277ac60-3076-4981-b8bc-399bec346787",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.104,
        "w": 0.26,
        "x": 0.016,
        "y": 0.03
      },
      "kind": "image",
      "text": "The Cheesecake Factory",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41b38910-9e61-4e12-920a-1c715d6d9c44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.22,
        "x": 0.764,
        "y": 0.82
      },
      "kind": "list",
      "text": "Distinct, High-Quality\nCheesecakes and Desserts",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06fda466-602d-4cad-ab7d-deb63b089d0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.049,
        "w": 0.14,
        "x": 0.82,
        "y": 0.701
      },
      "kind": "list",
      "text": "BAKERY",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e91833b-0690-4f95-9909-d10c8cb053be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.21,
        "x": 0.286,
        "y": 0.82
      },
      "kind": "list",
      "text": "Best-in-Class Execution\nExceptional Service",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38e76027-3e04-4256-978c-9e9a6f18ace9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.219,
        "x": 0.525,
        "y": 0.82
      },
      "kind": "list",
      "text": "High-Energy Atmosphere\nContemporary Décor",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4317f9fa-f246-4c79-88a3-e2d38d26e28e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.049,
        "w": 0.19,
        "x": 0.55,
        "y": 0.701
      },
      "kind": "list",
      "text": "AMBIANCE",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77627df5-b563-43b2-80a5-b80c5557ac2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.049,
        "w": 0.14,
        "x": 0.083,
        "y": 0.701
      },
      "kind": "list",
      "text": "MENU",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81d11a14-4a4f-43ff-8740-2491ee7ee722",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.249,
        "x": 0.016,
        "y": 0.82
      },
      "kind": "list",
      "text": "Menu Breadth and Innovation\nMade Fresh From Scratch",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac48faf0-8e2a-4e18-a57e-316862538803",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.049,
        "w": 0.199,
        "x": 0.29,
        "y": 0.701
      },
      "kind": "list",
      "text": "OPERATIONS",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8690477-88a0-4cd2-ac1d-766091346b98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.01,
        "x": 0.96,
        "y": 0.95
      },
      "kind": "other",
      "text": "8",
      "attrs": {},
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8818171-a4e4-4acb-a9fa-14fef8e69d4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.625,
        "x": 0.359,
        "y": 0.05
      },
      "kind": "title",
      "text": "A HIGHLY DIFFERENTIATED CONCEPT",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "889beb47-bcb0-432c-94f3-307a95ae3717",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 7,
      "beatId": "c114a2ac-0512-4a06-8331-30593f0ee39c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents an overview of the company's global footprint, integrated bakery, and unfair advantages.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}