{
  "docId": "019de518-87b8-730c-87a8-104b0422ce8f",
  "docSlug": "66b15a0991e8059fb3fd162851a348b7",
  "documentTitle": "McDonald's | Investor Presentation Deck | 39 slides",
  "authorId": "mcdonalds",
  "authorName": "McDonald's",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 3,
  "pageCount": 39,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "timeline",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-87b8-730c-87a8-104b0422ce8f/3",
  "deckHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f",
  "deckJsonHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f.json",
  "deckAnchorHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.22,
        "w": 0.22,
        "x": 0.63,
        "y": 0.26
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5972d673-08d1-4f03-9f16-2e5819ff0cbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.22,
        "x": 0.16,
        "y": 0.26
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "675aca08-9c52-4a48-bcd5-7ea71ba736f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.66,
        "w": 0.44,
        "x": 0.04,
        "y": 0.16
      },
      "kind": "list",
      "text": "1950s\nKroc meets brothers Dick and Mac McDonald at their restaurant in San Bernardino\nKroc becomes the national franchising agent for the McDonald brothers\nKroc forms McDonald's System, Inc. to issue McDonald's franchises under license from the McDonald brothers\n100 millionth hamburger sold by McDonald's",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2aafc35d-7758-40d3-a67f-e51b155b7cef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.66,
        "w": 0.45,
        "x": 0.51,
        "y": 0.16
      },
      "kind": "list",
      "text": "1960s, 1970s & 1980s\nMcDonald's Corporation buys the exclusive rights to the McDonald's name and operating system from the McDonald brothers\nFirst location outside the U.S. opens\nMcDonald's expands globally to Tokyo, Amsterdam, Munich, and Sydney\nThe Big Mac, Egg McMuffin, Happy Meal, and Chicken McNuggets are invented and launched\nThe first drive thru opens",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d80fd37-0861-488f-b22b-46610f11be40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.01,
        "x": 0.96,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "3",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30d83f65-5135-416b-9a6b-36d57832cedf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.62,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "McDonald's strategic evolution...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acc99057-2167-476e-8b08-1caeddf14541",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 1,
      "beatId": "aa0b0914-d086-4c86-be53-c1d2c6d50635",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 1-7 provide an overview of McDonald's business and the context for its strategic plan",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}