{
  "docId": "019de518-87b8-730c-87a8-104b0422ce8f",
  "docSlug": "66b15a0991e8059fb3fd162851a348b7",
  "documentTitle": "McDonald&#x27;s | Investor Presentation Deck | 39 slides",
  "authorId": "mcdonalds",
  "authorName": "McDonald's",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 39,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "kpi_overview",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 8,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-87b8-730c-87a8-104b0422ce8f/28",
  "deckHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f",
  "deckJsonHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f.json",
  "deckAnchorHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.705,
        "w": 0.43,
        "x": 0.048,
        "y": 0.19
      },
      "kind": "chart",
      "text": "Total Restaurant Margin $s",
      "attrs": {
        "data_points": [
          {
            "year": 2019,
            "total_margin": 11.1,
            "franchised_percent": 85,
            "company_operated_percent": 15
          },
          {
            "year": 2023,
            "total_margin": 14.5,
            "franchised_percent": 90,
            "company_operated_percent": 10
          }
        ],
        "series_names": [
          "% Company-Operated Margins",
          "% Franchised Margins"
        ],
        "x_axis_label": "Year",
        "y_axis_label": "Total Restaurant Margin ($)"
      },
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f29836b-cc9c-4efb-9a29-8a1bd8f70951",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.66,
        "w": 0.32,
        "x": 0.575,
        "y": 0.19
      },
      "kind": "chart",
      "text": "Adjusted Operating Margin %*",
      "attrs": {
        "data_points": [
          {
            "year": 2019,
            "value": 42.8
          },
          {
            "year": 2023,
            "value": 47.1
          }
        ],
        "series_names": [
          "Adjusted Operating Margin %"
        ],
        "x_axis_label": "Year",
        "y_axis_label": "Adjusted Operating Margin (%)"
      },
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af22dc0a-ccce-4669-824d-c507dd6c6892",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.51,
        "x": 0.025,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "* Adjusted operating margin is a non-GAAP financial measure; see \"Important Disclaimers.\"",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "262c5974-6398-4dd8-a1cf-a71b2d1d7c2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.056,
        "w": 0.93,
        "x": 0.035,
        "y": 0.076
      },
      "kind": "title",
      "text": "Franchise margin represented ~90% of margin dollars in 2023, leading to operating margin leverage and continued business model stability",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b73bd495-fbf4-413f-9152-54d9e5b40f85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.47,
        "x": 0.035,
        "y": 0.036
      },
      "kind": "title",
      "text": "Adjusted Operating Margin*",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ce01b2a-9769-459b-b7a4-7233cfe95c7b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "5a5e942d-6573-46f0-8ffc-137a472094eb",
      "evidence": "chart/bar-stacked: Total Restaurant Margin $s",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 26,
      "beatId": "fb8b9325-2514-4353-bc59-0988355ee1aa",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 26-36 provide financial performance data and outlook",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 23,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "0ee729fa-fe7c-41d9-8b59-3616be1b0d9d",
      "evidence": "The loop is visible in the discussion of growth pillars and financial metrics",
      "position": 1,
      "objective": "To showcase McDonald's growth initiatives and financial performance",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}