{
  "docId": "019de518-87b8-730c-87a8-104b0422ce8f",
  "docSlug": "66b15a0991e8059fb3fd162851a348b7",
  "documentTitle": "McDonald&#x27;s | Investor Presentation Deck | 39 slides",
  "authorId": "mcdonalds",
  "authorName": "McDonald's",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 39,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "key_messages",
  "function": "frame_situation",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-87b8-730c-87a8-104b0422ce8f/24",
  "deckHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f",
  "deckJsonHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f.json",
  "deckAnchorHref": "/decks/019de518-87b8-730c-87a8-104b0422ce8f#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.299,
        "w": 0.309,
        "x": 0.346,
        "y": 0.165
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "124b8826-cb35-452d-badc-0780f841b378",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.299,
        "w": 0.309,
        "x": 0.659,
        "y": 0.165
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85a3952a-01c4-4a78-9b96-3eb699750dbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.299,
        "w": 0.309,
        "x": 0.034,
        "y": 0.165
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bba695a3-4d39-4148-a5ff-d6d5a4c667dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.297,
        "x": 0.665,
        "y": 0.709
      },
      "kind": "paragraph",
      "text": "“Ready on Arrival,” piloted in the U.S., enables crew to begin assembling a customer's mobile order prior to their arrival at the restaurant to expedite service and elevate customer satisfaction",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11d808b9-5c43-4d0f-ab1f-3a50a9103a07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.297,
        "x": 0.352,
        "y": 0.617
      },
      "kind": "paragraph",
      "text": "Customer satisfaction improving across almost all markets",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cc02a8d-e80f-4e94-bc73-e514a26c3a81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.297,
        "x": 0.04,
        "y": 0.617
      },
      "kind": "paragraph",
      "text": "Grading and consulting program active in nearly all major markets",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b2ca087-5ea8-4d00-828c-c1e65da49e13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.297,
        "x": 0.352,
        "y": 0.709
      },
      "kind": "paragraph",
      "text": "Even greater ambitions are fueled by gains in customer satisfaction and are a testament to the dedication of our restaurant teams",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "979f9c76-1dab-44b9-becb-de77ba484b39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.297,
        "x": 0.665,
        "y": 0.617
      },
      "kind": "paragraph",
      "text": "Increasingly faster despite a more challenging labor environment",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af4c0d14-3539-4803-94d3-6f9f51c0b128",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.297,
        "x": 0.04,
        "y": 0.709
      },
      "kind": "paragraph",
      "text": "Operational improvements in several key markets driven by dedicated support at lower-performing restaurants",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc11f734-bdf4-4d62-a850-3fca56bfcfe2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.018,
        "x": 0.953,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "24",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08c8096c-d3c5-4e6f-acc8-70ce62f267fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.024,
        "w": 0.934,
        "x": 0.034,
        "y": 0.096
      },
      "kind": "title",
      "text": "Speed, accuracy, friendliness, and quality are correlated with business performance",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e0cd2d6-e73a-44db-b0de-368e61b89b56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.187,
        "x": 0.034,
        "y": 0.034
      },
      "kind": "title",
      "text": "Foundation",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58d7cb6f-4665-48ca-a9aa-3bfeb0f8780f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 17,
      "beatId": "f925db65-d004-4188-b2b8-c8fc53499d9c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 17-26 outline McDonald's strategic plan and growth initiatives",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 17,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0f209f35-a47c-4861-993b-fdf7d9ed0f15",
      "evidence": "The loop is visible in the transition from problem to solution",
      "position": 0,
      "objective": "To highlight the importance of McDonald's strategic plan",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 29,
      "from": 23,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "0ee729fa-fe7c-41d9-8b59-3616be1b0d9d",
      "evidence": "The loop is visible in the discussion of growth pillars and financial metrics",
      "position": 1,
      "objective": "To showcase McDonald's growth initiatives and financial performance",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}