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  "documentTitle": "MoneyLion | Results Presentation Deck | 41 slides",
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  "presentationDate": "2024-08-01 00:00:00",
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      "text": "Marketing Mix (Top of Funnel): Marketplace, Brand, Influencers, Organic, Paid Digital. Total Customer Inquiries: 85M+ in Q2 2024. Customers: 1.6M Added in Q2 2024, 17.0 Million Total. Products: 2.4 Million Consumed in Q2 2024, 27.7 Million Total, 1.6 Products per Customer. Journey stages: Engagement, Offer, Acquisition, Cross-Sell.",
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      "text": "Lifecycle marketing engine gives customers more options to drive better outcomes, resulting in 1.6 products per customer",
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      "text": "Unique top of funnel drove 85+ million Total Customer Inquiries in Q2 2024 (up from 50+ million in Q2 2023) and 1.6 million Total Customers added",
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      "kind": "source-note",
      "text": "Note: Total Customer Inquiries is composed of Consumer Inquiries, which represents the number of submitted consumer applications for financial products across our marketplace business, MoneyLion app installs and users who have registered via the MoneyLion website. Metrics are as of June 30, 2024, with Total Customers added and incremental Total Products consumed related to Q2 2024. Products per customer calculated as Total Products divided by Total Customers. See \"Footnotes\" section for detailed footnotes and definitions.",
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