{
  "docId": "019de518-7cf0-700e-ad7b-c2bd0512ca96",
  "docSlug": "4bfe0a068ad4f75a7a9f21897a8653bf",
  "documentTitle": "Freshpet | Results Presentation Deck | 38 slides",
  "authorId": "freshpet",
  "authorName": "Freshpet",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 7,
  "pageCount": 38,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "kpi_overview",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 20,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-7cf0-700e-ad7b-c2bd0512ca96/7",
  "deckHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96",
  "deckJsonHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96.json",
  "deckAnchorHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.167,
        "w": 0.237,
        "x": 0.763,
        "y": 0.133
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "429f3f22-2594-466b-b50f-cc78b6514307",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.107,
        "x": 0.078,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Source: Internal Data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5967831b-5063-40c1-8ab7-1918a225a45e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.15,
        "x": 0.04,
        "y": 0.776
      },
      "kind": "source-note",
      "text": "*As a percent of net sales",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a97230fe-9e6b-4cac-adef-2581d4e407cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.389,
        "x": 0.57,
        "y": 0.329
      },
      "kind": "table",
      "text": "RETAIL\nYoY Change\nHousehold Penetration +25%\nBuy Rate +3%\nCubic Feet +15%\nStore Count +6%\nTotal Distribution Points +17%",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42c9e8f6-a804-49da-b860-bf8822db6b4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.44,
        "w": 0.53,
        "x": 0.039,
        "y": 0.329
      },
      "kind": "table",
      "text": "FINANCIAL\nQ2 2024\nYoY Change\nNet Sales $235.3M +28%\nAdjusted Gross Margin* 45.9% +610 bps\nAdjusted EBITDA $35.1M +$26.1M\nAdjusted EBITDA Margin* 14.9% +1,000 bps\nLogistics Costs* 5.8% -220 bps\nInput Costs* 29.8% -460 bps\nQuality Costs* 2.7% -90 bps\nOperating Cash Flow $42.4M +$28.9M",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e773c92-552d-4eb5-8d08-f36b6d790536",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.647,
        "x": 0.04,
        "y": 0.214
      },
      "kind": "title",
      "text": "Q2 2024: Robust growth and profitability improvement across each key metric",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cce222fc-fa51-484b-8262-178dbf8338f1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "7ea5ce10-0b90-4665-bf5a-d4dd95c0160e",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation presents key metrics and growth opportunities",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 7,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "470c76ac-a7e4-4cc3-86f7-96fca28c0e37",
      "evidence": "The presentation presents a series of metrics and improvements",
      "position": 0,
      "objective": "Demonstrate growth and profitability improvement",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}