{
  "docId": "019de518-7cf0-700e-ad7b-c2bd0512ca96",
  "docSlug": "4bfe0a068ad4f75a7a9f21897a8653bf",
  "documentTitle": "Freshpet | Results Presentation Deck | 38 slides",
  "authorId": "freshpet",
  "authorName": "Freshpet",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 4,
  "pageCount": 38,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-7cf0-700e-ad7b-c2bd0512ca96/4",
  "deckHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96",
  "deckJsonHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96.json",
  "deckAnchorHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.53,
        "w": 0.44,
        "x": 0.109,
        "y": 0.206
      },
      "kind": "diagram",
      "text": "MAINSTREAM Expand the Freshpet consumer base; MORE PROFITABLE Create a sustainable business by improving our margin and increasing our capital efficiency; MAIN MEAL Increase the percentage of consumers who are HIPPOHS*",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12e35dff-6107-4021-8b68-874cab5cc2f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.159,
        "x": 0.26,
        "y": 0.449
      },
      "kind": "image",
      "text": "freshpet 2027 THE FUTURE IS FRESH UNLEASHING GROWTH. SCALING PROFITS.",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9cf6a9c-bec2-401b-9437-2c664ed61c1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.705,
        "w": 0.35,
        "x": 0.64,
        "y": 0.16
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca7fbd2d-346b-4335-9bf3-08f871cb653e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.17,
        "x": 0.74,
        "y": 0.826
      },
      "kind": "legend",
      "text": "Q2 2024 EARNINGS PRESENTATION",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a472a98-d7be-481c-b9cc-62e4908c5c02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.14,
        "x": 0.063,
        "y": 0.826
      },
      "kind": "source-note",
      "text": "*High profit pet owning households",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "514e249f-f16e-40db-8cf4-37c50fb31e39",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Venn diagram",
      "slug": "venn-diagram",
      "agent": null,
      "layer": "slide",
      "matchId": "6fcc0acf-396c-4089-8107-ebb9fc650ea0",
      "evidence": "diagram/venn: MAINSTREAM Expand the Freshpet consumer base; MORE PROFITABLE Create a sustainable business by improving our margin and increasing our capital efficiency; MAIN MEAL Increase the percentage of consumers who",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "7d4801b4-36e3-451d-80ad-c5ee54816120",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The presentation starts with a cover slide and highlights",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}