{
  "docId": "019de518-7cf0-700e-ad7b-c2bd0512ca96",
  "docSlug": "4bfe0a068ad4f75a7a9f21897a8653bf",
  "documentTitle": "Freshpet | Results Presentation Deck | 38 slides",
  "authorId": "freshpet",
  "authorName": "Freshpet",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 19,
  "pageCount": 38,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-7cf0-700e-ad7b-c2bd0512ca96/19",
  "deckHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96",
  "deckJsonHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96.json",
  "deckAnchorHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.49,
        "w": 0.4,
        "x": 0.07,
        "y": 0.29
      },
      "kind": "diagram",
      "text": "Drive Efficiencies, Advertising & Innovation, Expand HH Penetration, Increase Velocity, Expand Visibility & Availability, Expand Capacity, Build Organization Capability to Increase Effectiveness & Leverage Scale",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c669f4ab-950d-45a2-a275-231999af79a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.17,
        "x": 0.19,
        "y": 0.49
      },
      "kind": "image",
      "text": "freshpet",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f126c1b-01d7-4a24-b964-293f893d2f38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.13,
        "x": 0.62,
        "y": 0.58
      },
      "kind": "metric",
      "text": "~18% Adjusted EBITDA Margin (target)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85fb6c31-210e-499c-bd15-0b8cdb1db8e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.13,
        "x": 0.83,
        "y": 0.58
      },
      "kind": "metric",
      "text": "20 million Freshpet Households by 2027 (target)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a03d7b63-2236-4666-af70-3a6a430b0728",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.74,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$1.8 billion Net Sales (target)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec5dbae5-34dc-4790-8684-b8736335c3d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.24,
        "x": 0.73,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Q2 2024 EARNINGS PRESENTATION freshpet",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a741a184-3ad8-4457-a691-1d72288ad429",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.52,
        "x": 0.04,
        "y": 0.21
      },
      "kind": "title",
      "text": "Long-Term Strategy: Path to 2027",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d65c4f7b-1736-4c8b-87ec-d48474481c72",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "25a4ec26-b6a2-497c-95b4-3ab313fcfdc1",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases Freshpet's strong Q2 results",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 17,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "837781e3-be6a-4bc4-b63c-689b7b1dd5b5",
      "evidence": "The presentation mentions capital efficiency and margin improvement",
      "position": 1,
      "objective": "Highlight the importance of capital efficiency",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}