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  "notes": "*High profit pet owning households",
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      "text": "1.8, $195.86, 2.4, $207.42, 3.1, $211.76, 3.6, $241.24, 4.8, $237.35",
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      "text": "Q2 2024 EARNINGS PRESENTATION freshpet",
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      "text": "Super Heavy/Heavy Buy Rate",
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      "text": "Freshpet Users who are Super Heavy/Heavy Buyers (in millions)",
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      "kind": "source-note",
      "text": "Source: Numerator data for 52-week periods ending 7/5/2020, 7/4/2021, 7/3/2022, 7/2/2023, 6/30/2024",
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      "text": "% of total Freshpet households that are SH/H\n27%\n31%\n33%\n36%\n37%",
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      "text": "Freshpet sales are increasingly concentrated in our heaviest users (HIPPOHs*) and account for 89% of Q2 2024 net sales",
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